YouTube’s TikTok rival Shorts expands into Brazil, Mexico, Canada, the UK and different areas
YouTube’s TikTok rival Shorts is expanding to Latin America, Canada and the UK.
The rollout in the new markets follows the first beta launch of the platform in India in September and the beta expansion to the USA in March.
The full list of the 25 regions / countries where the platform is now available, which includes Brazil and Mexico, can be found here.
TechCrunch reports that the rollout will begin this week and will be fully live by the end of the month.
In addition, TechCrunch reports that Shorts is getting a new feature that allows users to access the wider YouTube catalog to create their short videos.
TechCrunch notes that “this means not just music from creators, but all kinds of video segments that may have already gone viral or are getting their 15-minute fame due to a great short film”.
The platform’s geographic expansion follows last month’s news that DIY distribution platform TuneCore and its Paris-based parent company Believe have partnered with YouTube to provide music for shorts.
Shorts launched its beta in the US in March with 250 label and publisher partners, including labels and publishers from Universal Music Group, Sony Music Entertainment and Publishing, Warner Music Group, and Warner Chappell Music, among others.
YouTube says its test run in India last year resulted in over 3.5 million views per day, and since the program expanded, the YouTube Shorts player has reached 6.5 billion views per day worldwide.
The company recently launched the YouTube Shorts Fund, a $ 100 million fund for YouTubers.
Elsewhere on YouTube, the company’s global head of music Lyor Cohen announced last week that YouTube had paid the music industry $ 4 billion during the last 12 months.
At AIM’s Future Independents conference last week, Cohen claimed in his opening speech that YouTube Music was now “the fastest growing subscription service out there.”Music business worldwide