YouTube’s Testing a New ‘Search Insights’ Software program to Help Data Your Content material materials Efforts
YouTube is working on a new Insights feature for YouTube Studio that will provide information about what users are looking for in the app, both in relation to your channel and content specifically, as well as more general searches.
Each element can be very valuable in your content planning. The new feature called “Search Insights” that is currently being tested will eventually be available on your Analytics / Research tab and will come with two separate tabs for query research.
The first tab shows you what your channel viewers are looking for – in other words, insights into what people who view your content regularly are also looking for on YouTube.
As you can see here, the tab provides insights into the top topics of interest to your viewers along with the total search volume of each one and the amount of traffic your channel has garnered based on each request.
You’ll also notice the “content gap” flag – YouTube also offers the ability to filter these entries based on searches that don’t return a large number of matches. The idea here is that by highlighting these searches, YouTubers can focus on creating content that targets searches that are not currently served by the videos available in the app, which could open up new opportunities for your endeavors.
The second tab, “Search on YouTube”, gives you a glimpse into the most common searches based on any keyword. You could enter “How To” as a search term.
Limit the listing to “Content gaps only”. The tool will then show you a list of some of the most frequently searched “how-to terms” that are not currently served by direct-targeting videos.
In this query with “chromebook” as the keyword query, these are the most common Chromebook-related searches for which there is no directly correlating YouTube video. This could open up new possibilities for your approach.
It could be a very valuable tool, much like Google’s Search Console and Google Trends, that provides more insight into your YouTube channel’s traffic and shows how you can optimize your content efforts to target those trends.
But it’s not live yet. According to YouTube, the new module is still in the test phase, and an extended roll-out is due soon.
Definitely one that YouTube marketers can look forward to.