Which is Higher Digital Advertising Promoting

introduction

There is always a great deal of uncertainty among website owners about push ads versus native ads when solving digital marketing strategies. This is due to the increasing popularity of native ads and the volume of push traffic.

Digital advertisers are pushing for the latest marketing techniques to effectively reach more audiences. Since the first digital display ads, digital advertising with creative types of ad formats has been enhanced with business improvement technologies. Among these, both push ads and native ads have proven effective in driving traffic, attracting users, and building brand awareness. This article will walk you through everything you need to know about native and push ads.

First of all, let us know more about these digital marketing ad formats.

What are native ads?

Native advertising is a concept of creating ads that are displayed when a user visits the website. The content, media, and appearance of the native ads will match the web page on which they appear. They merge with the page and look like part of the website. As a result, unlike banner ads or other display ads, they don’t look like ads.

The native ads look like other related blogs, content related to the topic that of course fits into the context of the website. You won’t find advertising words like buy, subscribe, sign up and more in these ads.

Let’s look at an example of native ads on a website. Here you can see that the content of the ad is relevant to the website concept. You can distinguish the native ads from sponsored or promotional web content that is written under the ads.

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How do native ads work?

The native ads support online advertising with mutual benefit for publishers and advertisers. On the one hand, with a good number of visitors, publishers can monetize their website and generate income. On the flip side, we have advertisers who can use native ads to reach more audiences, increase awareness, lead generation, and sales.

What are push ads?

The push notification ads are ads that are served by the websites and appear in the form of web notifications. They can reach the user’s mobile devices, desktops, and tablets that have an Internet connection. In contrast to native ads, advertisers can reach target audiences when they are not present on their website. The advantages of push ads make them unique and the most widely used advertising technique in digital marketing.

For example, here is the push ad that a travel blog website sends to its subscribers.

What are push ads?source

How do push ads work?

Push ads differ from other traditional ads because of their subscription-based model. Advertisers can only reach users who have subscribed to the website’s push ads service. Users go straight to the landing page by clicking on the push ads that lead to the conversions.

The websites with more audiences to reach can turn to the push notification tool and choose plans to monetize their push traffic. The push service sends the relevant push advertisements to your subscribers and shares the income from them.

Compare push ads and native ads

The audiences, goals and campaigns of each website are different from one another. We need to find the best advertising strategy that will produce the best results for your websites. So here we are going to compare the push ads and the native ads.

Benefits of push ads

Reach target groups

Push ads immediately reach the target group’s devices as notifications, regardless of whether users visit the website. Unlike other advertising techniques such as email, banners do not fall under spam or mix with other banner ads on a website. If you follow the best push ad strategies, campaigns can increase your reachability and bottom line.

More engagement

Due to the subscription model, push notification ads are primarily used to engage users. The format of push ads gives them more visibility without disturbing users. Since they appear in the device’s notification bar, they look more like notifications than advertisements, which is one reason for the push ad’s high click and view rates.

personalization

80% of customers are likely to engage or convert when they receive personalized messages. You can personalize the push ad messages as you can access details like browser, country or state, platform and more.

For example, an international fashion brand wants to send push ads only to users in the United States for Christmas. In this scenario, the advertisers can segment the US audiences and send push ads. It will help you minimize the budget and target audiences for the sale.

Push ads and native adssource

Content in push ads

The push ads have a limited number of characters in the push title and description. So, you need to use some copywriting skills to write short messages that will draw the audience in and make them take meaningful action. The maximum number of characters in push ads is title and description are 20 and 55, respectively, to avoid clipping.

Visual elements

Advertisers can post display images and logos in the web push ads that are similar to the native ads or banner ads on the website. As a push notification format, the visual content in push ads is compatible with Android and Windows devices.

Push ad costs

Push ads advertising is an inexpensive advertising technique. Also, affiliate marketers and website owners can monetize their push traffic and generate additional revenue with push ads.

Benefits of native ads

User interaction

The native ads are placed on website sources so that users can get to your ad content organically. It ensures high user engagement, CTR and conversions with less intrusiveness than others.

Visual elements

The native ads can include articles, infographics, videos, images, and more. You can change the colors, fonts, and size of the images. Unlike push ads, these images are compatible and will appear across all devices and platforms. It is advisable to use clear visual elements that will appeal to your audience more than content.

How to maximize the potential with push ads or native ads

Selecting Push Ads or Native Ads for website advertising does not complete your task. You need to tweak these ads to get fruitful results in increasing traffic or conversions. Here are some tips for implementing push ads and native ads.

Define the purpose of push ads

Advertisers should define the goal of posting a push ad, such as increasing brand awareness, increasing conversions, or achieving ROI. This factor is important in taking the next steps like curating content, targeting audiences, website preferences for ads, and more.

Let’s look at the two different goals of push ads campaigns on the same website.

For example, the title and description of the push ad in the example alert users that they are visiting the blog page, which increases website traffic.

Example of push adssourcePush adssource

In the example above, the push ad is sent to users to increase e-book downloads. By defining the goals, you can optimize ads and get them to be achieved.

Placement of native ads


Ad placement is critical to native ads as the push ads appear in the device’s notification panel. You need to choose the position of the ads according to the website design. The ad placements also have an impact on advertising costs and ensure that you don’t annoy your visitors.

Track your ads

Tracking ads always gives insight into the success of your campaigns. You can analyze previous ads and learn more about the dos and don’ts for further push ads or native ads. For push ads, you can check the results of the campaigns in the push service dashboard.

Check website traffic

Advertisers need to verify that the website traffic is legitimate before targeting them with display ads. The success of the ads depends entirely on the number of users visiting the page. You can use tools like SimilarWeb, SEMRush, Ahrefs, and others.

To sum up

We cannot determine the winner in the battle between push ads and native ads because they have their pros and cons. Hopefully this article helped you choose the right option for your website wisely and sales will follow. This will lead you to launch your ad campaign and generate income.

Truepush started as a push notification service and has helped thousands of brands meet their customer loyalty goals. For mutual benefit, it launched the website monetization plan with push ads. Please see our monetization plan for more information.

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