What’s with Google Search updating on a regular basis?; Wednesday’s day by day transient

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Good morning marketers, if you’re as obsessed with tracking Google search results as I am, you may have noticed that Google has been busy.

Forget about all of the confirmed updates we’ve covered here (if you can). The unconfirmed updates are just as quick, but also angry at times. One of my passions is keeping track of these updates, especially the unconfirmed ones. And let me tell you, it seems like we see at least one, and often two, updates a week from Google.

Sure, it could be normal pages coming up in the index, but I don’t think there’s anything normal about that. It seems like real algorithmic tweaks, which is what you’d expect – Google even said it made over 4,500 changes to its search in 2020. It’s also interesting to see how many of these fall out over the weekend, I’ve illustrated it here:

weekend

weekday

That doesn’t mean you should worry about these updates, I just find them fascinating to keep track of – but as a search professional, your focus should be on the bigger picture, not all of those little and quick Google updates.

Barry Schwartz,
Google algorithm chaser

NerdWallet cites Google ranking declines in S-1 registrations

Cited Google as a concern for financial growth, NerdWallet, the popular personal finance company, said the company saw a drop in Google search rankings in 2017. In the company’s S-1 filing, Google was explicitly cited as a factor that “could harm our business and operating results.” and financial situation. ”

We looked at the NerdWallets rankings in 2017, reviewed the statements from the S-1 filing, and showed how their Google traffic has exploded since then. By the way, NerdWallet didn’t want to talk to us about this when we asked.

Why we care. If anything, this shows you that anyone, no matter how big or small your website or business is, is at risk of losing ranking on Google Search.

These ranking declines can overshoot or drown companies of all sizes and are clearly cited by NerdWallet as a factor that “could affect our business, results of operations and financial condition.” It has also been quoted by other companies over the years. No modern company is immune to this, which is why it is important to diversify the sources of traffic to your website.

Read more here.

Yelp adds custom search filters, a new review flow, and themed ads

Daily

Yelp announced new features for service companies and the users who might search for them, including custom search filters, a new review flow, themed ads, and project cost guides.

Why we care. Custom search filters for services can help users save time by showing them the companies that specialize in what they are looking for. Themed ads, available to advertisers at no additional cost, can provide more visibility to businesses falling into any of the themes on offer. Reviews are critical to most local businesses, and the new review flow can help reduce the friction of writing reviews. Some of these features are unique to Yelp, which can differentiate it as a review platform for users – at least in terms of local service companies – and help it continue to compete with Google and other review platforms.

Read more here.

Google veterinarian and director of research and development, Peter Norvig resigns from Google

Google

Peter Norvig, director of research and former director of search quality at Google, joins the Human-Centered AI Institute at Stanford as a Distinguished Education Fellow. Peter Norvig joined Google in May 2021 after a distinguished career at NASA and Sun Microsystems. He said he was still connected to Google but would spend most of his time in Stanford going forward.

Why we care. Peter Norvig is the newest big name on Google to step down from his daily role. He laid much of the groundwork for the mega-search company and it looks like he’s ready now for his next big thing.

Read more here.

Absolute vs. Relative URLs, Mind Reading, and Gambling Ads

Absolute vs. relative URLs. Google released a short SEO video that says there is no ranking or SEO difference in using an absolute URL versus a relative URL in your code.

Google Ads for Gambling. Google now allows certified, state-licensed Connecticut establishments to serve gambling-related ads for sports betting, online casinos, and daily fantasy sports.

SEO mind reading. Here’s another good one-liner from Google’s John Mueller: “SEO is about the search engines not needing to read your mind.”

We’ve compiled our picks from across the web so you can retire your feed reader.

About the author

Search

Barry Schwartz is an editor at Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY-based web consulting firm. He also runs the Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is called Cartoon Barry and can be followed here on Twitter.

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