What are the KPIs of buyer retention?


To measure the effects of customer loyalty, various KPIs are measured. The most important retention KPIs are listed below.

  • Product return rate
    Product return rate is a customer loyalty metric that measures the ratio of the number of purchases of a product that are later returned or the product plan is canceled versus the total number of purchases.
  • Time between purchases
    The time between purchases is the time it takes users to make another purchase. You can use this time to work on your timely marketing campaigns.
  • Loyal customer tariff
    The loyalty rate is the ratio of customers who have made more than four purchases divided by the total number of unique users for the same period.

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