‘We’re happy to introduced our renewed settlement with UMG.’

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Fast! Somebody calls the fire department! We also need a whole range of mattresses to be on the safe side.

I mean, just look up there. Keep going … all the way up there.

Boy, from this height, Triller’s rise will be nothing short of death defying.

A little over three months ago, TikTok rival Triller literally released a statement that read, “Triller has no point in a licensing agreement with Universal Music Group.”

You may recall that this happened in the middle of a wild public spit between the two companies.

First, UMG announced that they would withdraw their music in protest against the video platform from Triller without releasing the rights to their catalog.

Triller then committed serious assault when it came to licensing music. It claimed it “doesn’t need a contract with UMG to continue working as it has been since then [Universal’s] Relevant artists are already shareholders or partners of Triller and can therefore directly approve their use. “

Today (May 20th), Triller seems to have finally figured out that if he wants to use the world’s most popular music, he may actually need a contract with the world’s largest music rights holder.

In the past few hours, Triller and UMG have jointly announced that they have extended their worldwide licensing agreements for both music recordings and publications.

As a result, Triller’s audience can now enjoy UMG’s full catalog on a licensed basis, including song rights managed by the Universal Music Publishing Group.

“Triller has become one of the most important platforms in music today, and these agreements ensure that Universal Music Group’s artists and songwriters have full access to the global Triller ecosystem.”

Bobby Sarnevesht, trill

Bobby Sarnevesht, Chairman of Triller, said: “We are pleased to announce our renewed agreement with UMG and our new pact with UMPG.

“Triller has become one of the most important platforms in music today, and these agreements ensure that Universal Music Group’s artists and songwriters have full access to the global Triller ecosystem.”

Jonathan Dworkin, UMG’s Executive Vice President, Digital Business Development & Strategy, said: “We are excited to enter into a contract with Triller that takes into account the importance of compensation for our artists, especially given the tremendous value that music generates on their platform.

“With this agreement, UMG is further expanding the universe of licensed social media platforms that allow fans to legitimately create and share content, while at the same time creating an important new source of income for our artists.”

“We’re excited about a deal with Triller that takes into account the importance of paying our artists, especially given the tremendous value that music generates on their platform.”

Jonathan Dworkin, UMG

David Kokakis, UMPG’s Chief Counsel, said, “UMPG’s mission is to empower songwriters. By licensing new platforms like Triller, we ensure writers are adequately compensated and we strategically deliver growth for the entire publishing business. “

Universal Music Group, like Sony Music Group and Warner Music Group, is a minority stake in Triller, which today claimed its app has been downloaded more than 300 million times to date.

Last month, Triller’s longtime CEO Mike Lu left this position.

Lu was replaced in the role of Mahi de Silva, the co-founder of Amplify.ai, which Triller mother TrillerNet had taken over.

Lu moved to the role of President of TrillerNet with an emphasis on investor relations.

Triller is believed to be aiming for a debut in the US public markets. It was reportedly hoped to do so via a Special Purpose Acquisition Vehicle (SPAC) in the first quarter of 2021, but it didn’t.Music business worldwide

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