Warner Music launches Atlantic Records Benelux, which the company claims will be dedicated to discovering and promoting emerging indigenous hip-hop artists from across the Benelux region.
Atlantic Records Benelux is managed by Sander Stijnen as Head of A&R and Ixia Verdooren as Head of Domestic Marketing.
The duo will remain in their existing roles at ADA and Warner Music Benelux respectively and will continue to report to the President of Warner Music Benelux, Martin Jessurun.
The announcement follows the launch of Atlantic Records Russia in March.
In the same month, Warner Music also acquired the indie label Zhara.
The new label in the Benelkux region starts with the signing of the Dutch artist DJ DYLVN, who released his solo debut EP Chase in 2018.
Atlantic Records Benelux will be releasing DJ DYLVN’s new singles in the coming months, with FASHIONOVA being released today (November 4th) with BKO and Defano Holwijn.
Since beginning his tenure as Head of ADA Benelux in March 2020, Stijnen has signed contracts with Big Top Amsterdam, Absolute P, BMKLTSCH RCRDS, Mattan Records and Disruptive Records.
“Atlantic Records is one of the most culturally influential labels in the world.”
Sander Stijnen said, “Atlantic Records is one of the most culturally influential labels in the world with a track record of breaking original talent for more than 70 years.
“It’s a great privilege to build on this legacy here in the Benelux and we’re excited to release our list with DJ DYLVN, a hard working artist and DJ who combines amazing talent with great vibes.”
“I am honored to be part of this new adventure with Sander and the rest of the team who have worked incredibly hard to get everything ready for start.”
Ixia Verdooren added, “I am honored to be part of this new adventure with Sander and the rest of the team who have worked incredibly hard to get everything ready for launch.
“We want to build a family of different local artists who cannot be ignored and create a real cultural impact that transcends the boundaries of the local repertoire.”Music business worldwide