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Since the first mobile phone sold for around £ 2,500 in 1983, the mobile phone has played a huge role in most people’s lives.
We use it to communicate with loved ones, for social media, to take photos or video clips, as a diary, music player, for work, for entertainment – we could talk about the useful functions for a long time, but we are sure that you know See for yourself how valuable your cell phone is. Part of this has to do with the apps built for it that allow you to interact with businesses online.
From a business perspective, this is an essential tool that provides access to potential customers. So, if you’re a small business owner without an app for your small business, this article explains the benefits of having an app built for it.
Connection to customers
Let’s start with a few facts: Since 2008, the average time we spend on our phones has increased from a few minutes a day to three hours. In 2014, cell phones overtook desktop computers to access the Internet, and that has increased year on year. Additionally, 90% of users’ time was spent on apps rather than websites. Therefore, you should seriously think about switching from face-to-face contact with customers and thinking about an app to provide them with better contact.
The first thing you need to do is research. Think about what you use your phone for and what apps you have downloaded. What do you like / don’t like about them? Then take a look at your competitors’ apps and think about what you like about them or what you would do differently for your company’s app. You will start to get an idea of what you want for it, so now you need to find a front end development company that can bring your idea to life. If you look online you can see their work and even see reviews. It would be good to choose a company that has experience developing apps for companies in your industry. This is because they know the essentials your app needs in order to provide your customers with a robust interface that they can use anytime, anywhere, anytime.
Interaction with customers
Your business needs to reach customers so they can interact with them, and an app makes that possible. Connecting with customers used to be expensive because it usually involved an advertising campaign, which can include radio advertising, billboard advertising, as well as advertisements in various printed media. Mobile apps have changed this just as drastically as the internet. You want to get as close as possible to your customers and provide them with a place to interact with your business that your app can provide.
It should also be taken into account that people have around 26 apps on average on their mobile phones – does that sound like a lot? Most of them will not offer the products or services that you are. Plus, when you think about how many websites your business is competing with, 26 apps are nothing, that’s millions.
With a mobile app, your company would
- Be visible to both your customers and potential customers at all times
- Ease of use with visible transaction options
- Set up payments in the app
- Provision of support mechanisms, such as online chat functions via the app
In addition, you could integrate other social functions to interact with your customers, such as
- Have a place for customers to leave a review or comment
- Enable customers to have their favorite items listed for a better shopping experience
- Providing an easy way to integrate with social media
If you have special offers or promotions for or potential customers, you can run them through your app. Push notifications are an extremely valuable feature because they don’t get caught in spam folders. It enables you to publish timely, location-based and relevant news for the ultimate personalized customer experience.
It is worth thinking about how you plan to do this because you want to reach customers the right way and at the right time without being intrusive or constantly using pop-ups as it can detract from the shopping experience. For example, emojis on push notifications have roughly twice the opening rate than notifications without them.
To promote your app, you need to work on your App Store Optimization (ASO) to ensure that your app is not swallowed up by competitors and stands out from others. That includes how your app is designed and how differently it differs from those in the same market as you. Other things that need to be considered are
- The uniqueness of your app name – how similar are others to yours? You want something that gets really noticed.
- The number of relevant keywords in your app that are typically used by users and how many they contain in your app. Be careful not to use keywords as this can have a negative impact on your search engine ranking
- Your app description. Keep it current and update it regularly. Mention its worth and the updates you’ve made to it whenever you do.
- Your app ratings. Do you have it? What can you learn from them? If you don’t have one, you can always email or notify customers to leave a rating or review after their purchase.
As more and more people rely on reviews and ratings, this is an important part of the promotion process. From a business perspective, it can help you refine aspects of your service and recognize things that customers like.
Ultimately, the success of your business will indicate that your customers are having a meaningful experience. When customers respond to the way you reach them, you want to make sure your delivery is second to none. The more you care about your customers’ experience in terms of their comfort and needs, the more successful you will be.
One way to do this is to offer different points of contact that fit into their lives. An effective way is to use your app to run a loyalty program. So the more customers engage with your brand and your product or service, the more rewards they will receive. Associate these rewards with the products or services that use them so that they can really benefit from staying loyal to your business.
Use various social media platforms to promote your loyalty program. Make sure you know which platforms your customers and prospects are likely to use for maximum impact.
Having an app for your business is just as important, if not more important, than having an online presence. However, you need an app that draws attention to your business and doesn’t mix with others. Hiring a front-end developer is vital if you are serious about growing your company’s awareness and bottom line. Finding a solution that fits your business needs is the first step, and the reasons we’ve outlined should lead you to do it sooner rather than later.
Disclaimer: MoneyMagpie is not a licensed financial advisor, and therefore the information contained herein, including opinions, comments, suggestions, or strategies, is for information, entertainment, or educational purposes only. This should not be viewed as financial advice. Anyone considering investing should do their own due diligence.