Twitter Launches Paid Climate Information Service because it Strikes into Subscription Content material
This week, Twitter is launching its first official paid newsletter service with a new weather news service called “Tomorrow”, which offers up-to-date weather information and insights for a monthly fee.
With the recently acquired Revue newsletter tools from Twitter, as well as the platform’s growing monetization options for YouTubers, such as events.
The project is led by meteorologist Eric Holthaus, who will work with a collective of climate experts to provide local weather insights, starting with a small group of US states.
As Holthaus explains:
“We’re going to have local newsletters, drop-in audio chats in creepy weather, original journalism with a focus on climate justice, and a paid service that allows people to ask unlimited questions. It’s a revolutionary weather service for a revolutionary moment in history. “
The project will start with insights for 16 states, but Holthaus plans to expand its team over time to cover more regions before eventually expanding to other nations with high Twitter usage, many of which do not have access to detailed weather resources this kind.
At launch, Tomorrow costs members $ 10 per month, which, according to the Tomorrow website, offers subscribers:
- Opportunity to ask our team of meteorologists unlimited weather and climate questions with a guaranteed answer
- A weekly newsletter for members only with unedited interviews
- Early access to podcast episodes and original long form journalism
- Discounts on Tomorrow merchandise and other member-only perks
- 1% of all member income is used to support environmental justice organizations. The more members we have, the greater the impact
It’s an interesting first-up for the Twitter / Revue partnership that Twitter also notes is focused on building a collective of writers on monetization, an element it wants to explore further in other niches. That essentially makes a project like Tomorrow a more traditional publishing model, with a main banner brand, then different journalists and experts sign up to work together to create a broader proposition and share the revenue among the group, rather than having each writer go the solo way -Newsletter route.
Revue has worked with various collectives of this type and is working to create more publishing groups to build better subscription offerings that could provide a more sustainable funding model for original journalism through direct funding.
Hence, it will be interesting to see how Tomorrow is received and whether integrating with Twitter can enable a broader, more profitable model for independent journalism.
In essence, it’s an alternative to the regular media business model, but on a smaller, more direct scale and with no reliance on ads. The key question is whether other niche offers like this can be maintained, and what happens when they reach a certain size.
Some interesting questions and the experiment could open up a new path for YouTubers on the platform.