TikTok Launches New Digital Journal to Spotlight Efficient Advertising and marketing Approaches within the App
If you want to maximize your approach to TikTok marketing, this might be worth a look.
Today TikTok launched a new series of content called “The Roundup” which aims to some of the most interesting and successful brand campaigns in the app.
According to TikTok:
“Each edition of The Roundup will cover a new topic as we show you exactly how brands use TikTok to drive real business results.”
The first 8-page issue is about Creatorn-led campaigns, and contains a number of interesting insights and notes on some of the more successful examples of brand-creator partnerships.
There are case studies of recent campaign successes:
As well as profiles of the involved makers:
While TikTok also has some more general stats and insights to help you with your approach.
As explained by TikTok:
“Brands working with YouTubers instantly build credibility in our community and allow them to act in new ways that feel totally fun, natural, and real. The result is not just a strong performance, but a newly gained trust and solidarity of our passionate community, which wants to actively raise brands to the top of the culture. “
The main push here is to direct potential advertisers to the Creator Marketplace platform, where they can find and select potential creators to work with on campaigns.
Given the creative focus of the platform and the need to align with these trends in order to maximize the reach of the campaign, this is a good approach. The new overview could help you think about how to partner with relevant YouTubers to boost your marketing efforts.
And since TikTok is the right place, especially for younger audiences, many brands want to do just that now.
It is definitely worth taking a look – you can download the first edition of “The Roundup” here.