Choosing the key to success from the concept of hanging keys to aspirations, achievements and incentives
Stuck is no fun.
With technology, in business, or with a marketing campaign, it doesn’t feel productive either. In fact, it feels like you’re spinning your wheels with nowhere to go.
One reason for this is how long it takes for something to start. Think of an innovative new technology product like the iPhone or the entire Android platform.
In the early days, it took forever to get started. Even the late Steve Jobs was unsure that the original iPhone would become so popular and go way beyond a music player that made phone calls. Android was stuck in technical purgatory before it actually started and caught on with the masses. I remember meeting an Android developer at Google headquarters early on when he complained about the slow start.
When you have an innovative idea, it is important for anyone in business to analyze your market. Think about the logistics, but then quickly go through the start-up stages.
According to author and pastor Keion Henderson, the main reason people question their decisions and get stuck is because they wonder if they can really move forward. It’s rampant and lingering self-doubt. The former NCAA basketball player wrote a book called The Shift: Courageous Season-to-Season Shift, which is about the seasonal change in our lives.
In fact, the book itself appeared just before the pandemic, and Henderson had to change his entire approach to how he connected with readers. I recently had a chat with him about Clubhouse (the drop-in audio app) and asked him why moving is so important in business.
“You have to count what you have already seen to see if there is enough equity in your current sphere to make the decision,” says Henderson. His idea, also known as opportunity cost, is to check that there are enough opportunities in your influence to make a decision and get a task done, and then act quickly.
Successful people spend time thinking about a decision, but then making decisions without hesitation. You think, says Henderson, and then act.
“The moment you know you need to move or carry on, you have to do it pretty quickly,” says Henderson. The reason for this is that extensive rumination and double-thinking after your decision slows people down, especially when it comes to career changes or starting a business.
I’ve seen this happen many times. I’ve been working on a book lately and there have been times when I had to make difficult decisions. Which chapters are to be included and excluded, which sections are to be revised. It wasn’t easy, but if I could analyze it and then make the decision, I could go ahead and implement the changes. I tore out entire chapters with the click of the delete button and never looked back.
With technology and business, there’s a similar scenario where the part that gets stuck after a decision is causing the most problems. Other innovators will pass you by and find success. A good idea languishes.
With my book, I also know how quickly something has to happen. I created a website (on my own) in just a few days because I knew it had to be started quickly. It’s supposed to be a landing page where people can learn more about the book anyway. It didn’t have to be fancy. I plan to follow Henderson’s idea, which he explained on the clubhouse chat, of having virtual meetings, and I could even do a podcast about the book. I’ve been researching forever, now I want to get started quickly.
Slow analysis and quick decisions make sense.
I intend to put this into practice with most of my efforts.