The whole lot you have to learn about Google Florida Replace ( a.okay.a March 2019 Core Replace)
What is Google Florida Update?
Google Florida is known as one of the most famous updates to its algorithm. The first update came in 2000.
When Google Florida went into action, its impact was seen on many e-commerce websites. The update has devalued the presence of many small businesses and retailers on search engine ranking pages.
The focus was on removing from the top the sites that ranked because of links rather than the content present on the site. This ensured that it would reward the real websites that went out of their way to provide useful information to their customers.
Typically, the conversions for an e-commerce website come from the click-to-action buttons on the web pages. When a website engages in unfair link building practices, it ranks higher in search rankings. And with that, the main reason for launching the Google Florida update to remove such websites.
Understand that the main reason these updates are being made is to focus on the user experience. The better a website’s user experience, the more it meets the website’s needs to be on the top.
March 2019 Core Update: What Should Marketers Understand?
As Google’s algorithm evolves and gets smarter over time after it’s implemented. The Google Florida update was updated again in 2019, and marketers reported changes in link rating patterns.
The update became known as the Florida update because of the Pubcon Florida SEO conference. In 2019, the update was changed to “March 2019 Core Update” to avoid confusion in the SEO and marketing communities.
Previously, the biggest impact was in the e-commerce and affiliate marketing industries. As of 2019, the “March 2019 Core Update”, also known as the Florida Update, will be present in more generic industries.
The overall goal of these updates is to focus on brands that add value, rather than brands that build presence through manipulative practices.
The March 2019 Core Update (formerly known as the Google Florida Update) is often linked to the “Statistical Analysis”.
What is statistical analysis for rating links?
Statistical analysis of links is the method of evaluating links by creating a graphic for a website. The graph includes key metrics such as the number of outbound links present on the webpage, the focused anchor text used for such links, the ratio of outbound to inbound links, etc.
Since 2001, Google has been researching how to make link evaluation intelligent and precise. This detailed statistical analysis paper sheds light on finding spam links using the algorithm.
Marketers refer this study to Google Florida primarily because it was at the same time that the study was being run, the effects were also visible. It’s important to note that Google Florida is one of Google’s very first attempts to understand links using statistical analysis.
How do we see the links today?
Links form the core of SEO practices. And with the development of the user experience, the links are now being used in a natural sense instead of forcing them to be linked.
Links are considered to be the most important parameters in rankings today. However, it all depends on the user experience. As far as you provide your users with necessary and relevant information. And leading them to various web pages that support the information is the main goal for websites today. The links need to be natural for search engines to interpret.
To stay untouched by the 2019 Core Update, make sure you don’t buy links or use black hat SEO practices to build fake popularity on the internet. Google is smart enough to find such websites and include them in the SERP.
Basic steps to act to stay unaffected by the March 2019 core update
1. Customer experience is the ultimate key
A good user experience goes a long way toward helping you rank higher than using malicious linking practices. Understand that the customer experience is a priority for Google. However, this does not rule out the importance of links for improving rank in SERPs. However, the emphasis on the user experience is becoming increasingly important as it covers broader aspects of branding and reputation.
Some of the basic staples you can use to get you moving in the right direction are as follows.
- Limit ads on your website. The use of excessive advertising leads to a bad experience on the website. And Google can understand your intent to generate revenue from your target audience who just searched for your products and services instead of clicking ads on your website.
- Target your mobile audience, not just the desktop users.
- Improve the performance of your website e.g. B. the loading time of the website, the checking for broken links, the compatibility of your website with different browsers etc.
- Focus on personalizing the user experience. Keep your minimum response time when deleting user requests.
You can read this detailed guide to optimizing the customer experience which would help you improve website ranking significantly.
2. Get quality links as quantity links
Focus on getting links from websites that offer users real content. You can get high quality links if the website is relevant to yours and serves a larger segment of your audience.
Even if you managed to get a few high quality links instead of hundreds of links from irrelevant websites, your website would improve its ranking. Google crawls links to understand how authoritative your website is and how real websites are willing to link your website.
3. Make quality content your powerful tool
Build the user experience with extremely useful content on your website. Have different content formats on your website that explain who you are and how you solve their problems to the audience. Brands that make their audiences known have proven to be thought leaders in their industries.
And Google can easily understand that through its algorithm if what you are offering your users is what they are looking for. Content relevance is the most important aspect when building your brand presence.
Provide case studies, e-books, regular blogs, videos, podcasts and webinars to have a common presence with a larger audience.
Check out this in-depth blog on how to write engaging content.
4. Optimize your titles, meta descriptions and hashtags
Google’s algorithm checks the relevance of the content using various parameters. Some of the most basic aspects are tweaking your title tags, meta descriptions, and hashtags so that Google can understand your goal in creating the content.
Imagine if you talk confidently about your blog in the meta description, but do not provide real and unique content on the webpage, then Google will surely find out about it with advanced algorithms.
For example, if your content is getting more clicks, which is a good thing, but your page bounce rate is higher, the Florida Algorithm can interpret that metric and move your website down the rankings. Hence, optimize your blogs based on what you want to offer your users. ‘