The highest 100 shopper merchandise this vacation season, in keeping with Google

Google released its annual Shopping Holiday 100, a list of the top 100 consumer products that are expected to be the most trending in the US this holiday season. The forecasts are based on query data from the last few months and are divided into seven categories: Games, Health & Beauty, Fragrances, Kitchen Equipment, Sports & Fitness, Technology, and Toys & Games.

The three best products in the kitchen accessories category. Image: Google.

Why we care

Knowing which products are most in demand by consumers is always crucial for retailers, but this Christmas season it is even more important because of the challenges posed by the pandemic: Consumers are shopping online more than ever while Delays in the supply chain affect inventory and prices.

If you sell some of these trending products, evaluate your inventory for increased demand – more than a third of US shoppers say they look for other retailers selling the same product when items are out of stock, according to Google . For underdog traders, this could also be an opportunity to increase awareness and attract new customers. And all retailers should make sure their product feeds are up to date so they can appear in Google’s free shopping results.

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About the author


George Nguyen is an editor at Search Engine Land, specializing in organic search, podcasting, and e-commerce. His background is journalism and content marketing. Before entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.

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