Sumit Bothra named Managing Director of ATC Administration, Europe


ATC Management has appointed Sumit Bothra as Managing Director of its European Management Operations.


Sumit, which ATC says has played a pivotal role in its growth over the past decade, represents artists such as PJ Harvey, Katie Melua, Fink, Nathan Nicholson and Tom King.

He has worked in the industry since attending Wharton Business School, where he began his career promoting artists for Virgin Records of America before moving to London to work for Sony Music.

After five years as a successful independent manager, Sumit joined ATC in 2009. He is currently a board member of the UK Music Managers Forum (MMF).

In this newly created role, Sumit will become the primary point of contact for the ATC community of over 15 European-based managers and support staff.

Starting out as a small collective of independent managers operating under one roof, ATC has grown over the past decade with offices in London, Los Angeles and Copenhagen.

In addition to managing recording artists, producers, songwriters, directors and composers, the company also books tours through its ATC Live agency, produces live stream events through its subsidiary Driift and is now also in the areas of sync, brand partnerships and promotions through a variety of strategic partnerships .

The current ATC Management roster also includes Alma, Biig Piig, Cuco, Faithless, Frank Carter & The Rattlesnakes, Gioli & Assia, Isobel Waller-Bridge, Johnny Marr, Katie Melua, Kelly Lee Owens, Laura Marling, Lido, Nick Cave & The Bad Seeds, PJ Harvey, Santigold, Sleaford Mods and The Smile.

“When I first met my partners at ATC, I was drawn to their entrepreneurial and forward-thinking spirit.”

Bothra summit

Sumit Bothra said, “When I first met my partners at ATC, I was drawn to their entrepreneurial and forward-thinking spirit.

“Over the years the company has developed into a unique environment that favors courageous, emotionally generous managers who are cooperative, compassionate and focused on creating rewarding and long-term careers for their artists.

“We are a very closely connected community in which managers and artists benefit from a range of in-house services, a wealth of concentrated expertise, a global partner network and an indispensable support structure.

Bothra added, “As we continue to work to protect our employees from future challenges, we are focusing more on ATC’s songwriter, producer and composer lists and expanding our engagement to a wider range of genres – electronic, pop, R&B and especially hip-hop.

“I also take responsibility for increasing diversity in our business, and am equally focused on our community impact initiatives. Last year we started two mentoring and training programs with students from BIMM and SoundSkool, both of which have been very rewarding – both professionally and personally. “

ATC also announced today (June 24th) that three aspiring UK executives – Sean Johnston, Sian Nuttall and Zakir Samad – have joined the London business.

Johnston represents Jungleboi, KABBA and songwriter Sinai Tedros who are currently working on projects with ZAYN, Steve Aoki, Craig David, KSI, Olivia Dean, Willow Kayne, HARLEE and Sleepwalkrs. Johnston also manages Tom King along with Bothra.

Nuttall currently represents John Newman, Charlotte OC, and Roman the Cartoon – a four # 1 roster, over 3 billion streams, and hit credits for the likes of BTS, Nicki Minaj, Bishop, and Rudimental.

Samad, meanwhile, has built a growing reputation working with hip hop acts and producers like AntsLive, Alex Noorani and Lauren Ralph. Since joining ATC, he has also taken on the critically acclaimed singer-songwriter Renao.

Bothra added, “I am proud of the fact that three very entrepreneurial managers have chosen to join our thriving community and bring a world-class list of musical talents who already benefit greatly from our shared strengths and global expertise.

“Sean, Sian and Zakir all share our ethos of taking a very artist-centric approach to their work and it is a great privilege to be able to help each of them build on their already successful careers.”Music business worldwide

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