Sony Music Entertainment (SME) takes podcasts seriously.
In September last year, the company confirmed that it will launch nearly 40 new podcast shows in 2020, having previously reached agreements with podcast producers such as Neon Hum, Adam McKays Hyperobject Industries, and Renay Richardsons Broccoli Content.
Sony Music was also reportedly in the running for US-based podcast maker Wondery, which was sold to Amazon in a $ 300 million deal late last year.
Today (June 16) Sony Music made its own large podcast acquisition. The company has fully acquired Somethin ‘Else, a UK-based producer of audio, TV and social media content, building on an existing SME partnership announced in early 2020.
After the takeover of Somethin ‘Else, Sony Music is establishing a “newly expanded global podcast department”, according to its own information.
Somethin ‘Else Chief Content Officer and Vice Chairman Steve Ackerman and Somethin’ Else Founder, Executive Chairman and CEO Jez Nelson will jointly lead SME’s global podcast content and business development strategy.
Ackerman will become Executive Vice President of Co-Head Global Podcasts, managing New York operations, while Nelson will lead the division’s UK podcast operations as Executive Vice President of Co-Head Global Podcasts.
Both report directly to Dennis Kooker, President, Global Digital Business and US Sales, and Tom Mackay, President, Premium Content A&R, SME.
“Our new global podcast division is key to our plans for a rapid expansion in the marketplace that diversifies our creative abilities and provides a home for exciting content that will benefit millions of podcast lovers around the world.”
Dennis Kooker, Sony Music
Sony did not disclose the award for Somethin ‘Else, but did note that the company is “the UK’s largest independent podcast and audio producer” as well as “the largest independent producer of programs on the BBC covering a variety of musical genres and” flagship speaking shows for the transmitter “.
Outside of podcasts, Somethin ‘Else’s TV and social media business is now becoming an extension of SME UK’s 4th Floor Creative division.
“Expanding our relationship with Somethin ‘Else brings their world-class skills and production expertise fully to the Sony Music family,” said Dennis Kooker. “Our new global podcast division is key to our plans for a rapid expansion in the marketplace that diversifies our creative abilities and provides a home for exciting content that will benefit millions of podcast lovers around the world.”
Tom Mackay added, “Having worked with Somethin ‘Else on a number of hit podcasts, we know how much their work has impacted the market.
“Now, under the leadership of Steve and Jez, we can offer the podcast community around the world a number of expanded collaborative opportunities and focus on building a solid line of new in-house projects.”
Ackerman and Nelson said in a statement: “We are very excited to join Sony Music at a critical moment in the growth and acceleration of the global podcast industry. Somethin ‘Else is known as the leading premium podcasting production company in the UK and our goal is to use that drive and creativity to make Sony Music a world leader.
“Sony Music is known for putting artists first in everything they do, and we’ve seen that culture is fully embedded in their podcasting offerings too. This global know-how, artist culture and ability to cut through the noise are very attractive to podcasting talent and we look forward to leveraging this in this new chapter of our business. “
SME and Somethin ‘Else have collaborated on several hit podcasts since January 2020, including David Tennant Does A Podcast With …, Power: The Maxwells, The Fault Line: Bush, Blair & Iraq, and their latest release, Cheat !. Music business worldwide