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Social media has entered the e-commerce game and is making waves.
In reality, social media has played a strong role in e-commerce from the start. Facebook started selling ads back in 2007, and Instagram’s visual focus has made it a powerful platform for fashion retailers even before they even rolled out shopping features.
What has changed recently is the concerted efforts of these platforms to improve sales and even introduce in-app purchases. Facebook has entered this world, although many brands are still directing buyers to their own website.
With over two billion users on Facebook, this is an opportunity not to be missed. You can make sales and grow your brand.
Here we give you a crash course on Facebook e-commerce and what role it must play in your overarching e-commerce strategy.
What is the Facebook store?
Facebook trading started from the ground up with Facebook Pages created to sell and trade items. This was made official in 2016 with Facebook Marketplace. You can list sponsored ads on the Facebook Marketplace, but the platform is aimed at individual sellers of used goods.
Where you need to focus your efforts is in the Facebook Store, sometimes referred to as the Facebook Store. It doesn’t matter whether you are starting a new business or one List of our A Facebook shop makes sense to buy one for companies.
Facebook Store is a page where you can sell your items to reach a wider consumer base. One of the great things about having a Facebook Shop Page is that you don’t need an existing online shop to run it. If you want, you can run your entire business on Facebook. This is a great opportunity for start-up retailers looking for an outlet to sell their wares.
There are a number of advantages associated with using the Facebook Store, including the fact that you can display your products on the Facebook marketplace, view statistics on your sales, visits and more, communicate with your customers directly through the page, your products in categories and collections, and you can add an unlimited number of products.
Set up your Facebook shop
So let’s take a look at how to set up your Facebook store. To do this, you need a Facebook account and a Facebook business page. You may already have these. In addition, you must: agree to Facebook’s merchant terms and conditions and sell physical items. If you are a US resident, you will also need a tax identification number and a link to a valid bank account.
If you tick all the boxes, the following steps are required to set up your Facebook store …
- Go to your Facebook page to configure the shop page.
- Set up your shop details.
- Configure your payments.
- Add a product to your Facebook shop. You can see an Add Product button that makes this step pretty easy.
- Manage your products. You can do this under Products in the Publishing Tools section.
- Manage your orders. You can do this under Pending Orders in the Publishing Tools section.
Remember – Facebook is social media
It’s important to remember that the store aspect of Facebook is effectively social media. You need followers. You have a business account and you need to use it as social media to organically show up in feeds and then draw people to your page where they see products. Even if someone doesn’t buy your products, you will visually increase your brand.
Hence, it’s important to think about creating shareable content and looking for ways to improve your social media presence and brand engagement. Some of the ways to do this include:
- Connect with social media influencers.
- Run Facebook Dynamic Ads.
- Add a chatbot. This ensures that customers get their questions answered immediately.
- Interact with fan groups and other groups related to your business. For example, if you sell beauty products, make sure you connect to related sites.
- Posting Live Facebook Videos. It’s no secret that videos rank first for engagement.
- Post shoppable videos, also known as ecommerce or interactive technology. These are videos that allow customers to click on articles.
The challenge facing Facebook is time management
The problem with Facebook Store Optimization is that many aspects of creating effective social media posts are creative and time consuming. You can work on it all day, every day. Additionally, there are other ecommerce platforms that teams need to be represented on (e.g. Google Shopping and Amazon) and these platforms all require extensive and specific product listing data.
Because of this, you need to invest in an e-commerce platform that allows you to automate time-consuming tasks that don’t need to be performed manually. Their ecommerce platform ensures that you have everything related to your online sales at your fingertips. You can easily track everything from inventory to sales to shipping. You can then automate tasks and create templates to make things a lot easier and faster, even with scheduled posts.
Make sure you collect and analyze feedback
Again, this is something that ecommerce platforms can help with. You can pull customer trend data from across the web to adjust your activity, see what’s working, and optimize your efforts so you can continually improve. You can also get important data about your Facebook store, such as: B. Purchases made, abandoned cart rates, etc. This can help you move forward and make effective changes.
As you can see, the Facebook Store is undoubtedly an exceptional opportunity for companies selling products online today. However, this will only be the case if you get it right. Managing everything manually is just not feasible. So take the time to find an effective software solution.
Disclaimer: MoneyMagpie is not a licensed financial advisor, and therefore the information contained herein, including opinions, comments, suggestions, or strategies, is for information, entertainment, or educational purposes only. This should not be viewed as financial advice. Anyone considering investing should do their own due diligence.