By Nahla Davies November 10, 2021
Get the 6 Simple Tricks You Need to Make Your Email Open Rates Explode.
The holidays are just around the corner and most businesses hope to benefit from the festivities.
Marketing teams have worked hard to analyze the market research and understand what their buyers are looking for from their brand. What did you discover? Black Friday shoppers’ online spending is projected to exceed the $ 14 billion spent last year by 20%.
With this in mind, ecommerce and other online retailers have stepped up their email marketing campaigns to meet their year-end goals.
Many sales and marketing professionals spend hours carefully crafting the perfect email by combining rich content with a clever subject line and personalized messaging.
Unfortunately, marketing teams are often disappointed when they finally discover that their prospects left these emails unopened. Consumers have become used to receiving hundreds of sales and spam emails every day, so email open rates are falling as the noise in the business world gets louder.
So how can you break through all the noise and connect with your subscribers via email? Let’s take a look at some tried and true tips for increasing email open rates.
Tricks to Increase the Email Open Rate
Email marketing can be challenging, especially when you consider email security, data analysis, and other factors that go into a comprehensive email strategy.
And if your customers never read it, all the hassle is free. Fortunately, there are a few tricks that many marketers successfully use to convince potential customers to check out their emails:
1 – personalize emails
There are many ways to create a personalized experience for customers, such as: B. the use of their name in the greeting, the use of previous shopping dates to learn more about their interests and to appeal to their senses with interesting content and aesthetics.
Many large marketing teams already have talents who can write personalized texts for different buyer personas and campaigns.
Small businesses, on the other hand, have less access to these resources. This is why so many companies hire freelance writers to write email copy and other marketing content. You can expect to pay at least $ 20 an hour for a quality freelance writer, which will fit into most budgets, especially given the potential return on investment (ROI).
See Dick’s Sporting Goods use personalization to enhance the content of the email. The email offer is then personalized based on similar content from previous purchases.
2 – FOMO. to use
FOMO, or fear of missing out, is a real phenomenon that affects almost everyone to some extent. When we see others experience quality service or a great new product, we can’t help but want to know what all the fuss is about.
Missing a good opportunity is disappointing for 56% of FOMO sufferers. Make them want more and they will run to your business.
Show them what they’re missing in your email marketing campaigns by sharing feedback and experiences from real customers who love your brand (this is also known as social proof).
Some ideas for creating FOMO feelings include
- approaching sales deadlines
- limited products or time frames to purchase
- social feedback and online ratings
- and even presenting testimonials and case studies in your email content.
See how Gap and Allstate use leaked language in their subject lines to capitalize on the fear of missing out.
3 – Optimize subject lines
Subject lines are like the first impression, short but very important. When consumers receive a new email notification, they’ll likely read the subject line and use that information alone to decide whether it’s worth opening it.
To optimize your subject lines, it is important to use eye-catching phrasing and personalize them whenever possible. Marketers should also be direct and straight to the point so customers know why they need to open your email now.
Take a look at what you see in your email inbox. What makes you roll your eyes and what fascinates you? Keep it concise and avoid stereotypes and common marketing phrases.
Here are some simple examples of email subject lines:
4 – experiment with emojis
Depending on the type of business you’re in, emojis can be a hit or miss. However, 6.9% of the subject lines of today’s top marketers contain emojis. Well-designed emoji placement can really make your messages stand out against the backdrop of a busy inbox.
To avoid making you look sticky or otherwise unattractive, it’s important to use A / B testing to understand the effects of adding emojis to your subject lines.
The following Redbox example shows a clever way to get the fire emojis into the hot list of free movies email.
5 – Automate Email Marketing
In automated marketing, parameters are set for customer-initiated events that trigger an email depending on the action taken. Triggers can be set for a variety of customer actions, including abandoned carts, logging in for the first time in a while, or posting a review.
Research has shown that triggered emails are 38% more likely to be opened because they are relevant to the customer’s real-world experience with your brand. A relevant message that provides customers with information or value is a great way to increase email open rates.
6 – Choose your words wisely
Finally, it is important to use effective language that will grab readers’ attention to increase their chances of reading your messages. Here are some of the most effective words to use to influence email engagement:
- She her
- Thanks very much
- For free
Try using some of these words in your subject lines and see if they affect the success of your email campaigns.
The Home Depot example below manages to get two of the most impactful words in their subject line.
The future of email marketing
The future of email marketing as a sustainable marketing channel looks bright. The number of email users is expected to rise to 4.6 billion by 2025. As the number of people using email for their daily activities continues to grow over time, you can rest assured that email will be available in the long run.
Additionally, e-commerce is booming and email is an essential part of digital marketing for online businesses. In 2014, e-commerce accounted for only 10% of retail sales, compared to 40% in 2021. It’s not just advertising either. As more people shop online than ever before, there is a growing need for order and delivery confirmations and other e-commerce communications that take place via email.
Whether a company has 50 million or 5 million customers, email is still a great way to connect with audiences directly about new products, exciting promotions, and updates on their favorite brands. Incorporate some of these tips to help differentiate your business and nurture relationships with prospects and customers alike.