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Best Email Marketing Platforms


Email Marketing, Email Designer, Automations, Landing Pages, and Commerce

Free plan available: 0-1000 subscribers + unlimited emails

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GetResponse logo

Email Marketing, Website Builder, Marketing Automation, and Conversion Funnels

30 days free trial: 0-1000 subscribers + unlimited emails


AWeber logo

Email marketing, automations, landing pages, sign up forms, and integrations

Free plan available – 0-500 subscribers + unlimited emails

Founded in 2003, iContact is one of the most reliable email marketing solutions out there. From designing modern email templates to tracking your results, iContact has it all.

The ease of use is what makes iContact so popular. You may be a newbie and iContact’s ease of use and ease of navigation through the software make you feel like a pro.

iContact offers features that are critical to running successful email marketing campaigns.

Email templates and drag-and-drop email builder

iContact offers a simple drag-and-drop email builder that makes it easy to create stunning email templates.

In addition, you can choose any template from the iContact template library. You can either use the template as is or use the drag-and-drop email builder to customize it.

You can change or modify any element the template offers, including:

  • Add, remove or change text
  • Change font, text size, color
  • Change, add or remove images, buttons and elements

Once you’re happy with the design, you can preview how your email will look on your customers’ mobile or desktop devices before sending it. This can help you identify problems with the design and improve them.

Email automation

Automation is one of the most important aspects of any email marketing campaign. There are three main advantages of email automation:

  1. It helps you attract and retain new customers
  2. It helps you win back lost customers – e.g. For example, to welcome new email subscribers or to remind them that they have added your products to their shopping cart
  3. Since you can set up email automation once and forget about it, the hassles of your daily life are eliminated

For example, if you meet a new user who signs up for your email list, an automated greeting email can increase your chances of converting a subscriber into a customer.

Contact management & target group segmentation

With the contact management function of iContact you can save and manage your contact data, such as:

  • Your buying preferences
  • Last purchase date
  • location
  • Surname
  • Date of joining
  • Open and click rate

Additionally, based on the data above, you can segment your target audience to send targeted messages to each segment of your contact list. Targeted content for your list means higher customer loyalty and higher conversion rates.

Home pages

With iContact, you can create stunning landing pages that complement the bigger picture of your campaign and turn your audience into customers.

A drag-and-drop landing page editor is a great way to keep the branded design of your landing page and your email template similar.

In addition, you can embed various integrations and tools such as calendars, maps and videos.

You can also monitor the performance of your landing pages. Detailed insights and reports will help you make your campaign even more efficient next time.

Analysis and A / B tests

Analytics can help you determine how successful your email marketing efforts are and make changes accordingly.

With iContact’s analytics tools, you can track:

  • Email open rate
  • Bounce rate
  • Click rate
  • Exchange rate

In addition, you can create A / B tests and test different variations of the same email. The A / B testing feature allows you to test different aspects of your email, such as:

  • Subject line
  • Email newsletter design
  • Sales copy
  • Button colors and texts

In addition to all of the features described above, you can add over 100 integrations to your iContact account to simplify your marketing activities.

Here are some of the most popular iContact integrations:

  • WordPress: Grow your contact list by automatically adding new submissions and sending them messages when they comment or reply.
  • Facebook lead ads: You can add leads from Facebook Lead Ads directly to your email list.
  • SurveyMonkey: This integration adds the respondents’ emails, names, or responses to your iContact list.
  • Magneto: Now you can copy all the contacts saved in Magento into your iContact list and guide them through the segmentation.
  • PayPal: You can send targeted messages, newsletters or discounted offers to your customers when they use PayPal to purchase your products.

Many other integrations like Shopify, WooCommerce, Gmail, Google Forms, and Leadpages allow you to automate the process of creating your contact list. iContact takes things out of your hands so you can use your time for more important things.

iContact offers three pricing plans for you to choose from. Let’s take a look at what features each plan includes.

Free default professional
What’s included Drag and drop email editor, 2,000 mailings / month, single hosted landing page, single welcome series, email support All on the free plan, plus unlimited shows per month and live chat support Everything in the standard plan, plus smart sending, unlimited hosted landing pages, and marketing automation
500 contacts $ 0 / month $ 15 / month $ 30 / month
1,500 contacts $ 15 / month $ 30 / month
2,500 contacts $ 25 / month $ 50 / month
5,000 contacts $ 45 / month $ 90 / month
10,000 contacts $ 80 / month $ 160 / month
15,000 contacts $ 120 / month $ 240 / month
25,000 contacts $ 175 / month $ 350 / month
25,000 contacts $ 245 / month $ 490 / month
50,000 contacts $ 350 / month $ 700 / month

If you’re a high volume sender and have 50,000+ contacts on your list, you should Contact iContact to get a tailor-made solution.

iContact achieved an average of 4.1 / 5 stars G2 based on more than 1,100 customer reviews. But it hasn’t been rated on TrustPilot yet.

The ratings and ratings iContact receives on G2 are enough to name it a safe, reliable, and excellent platform to meet all of your email marketing needs.

Users praise the platform for its easy-to-use interface, ease of use, solid performance, great customer support, great layout, and continuous updates to make iContact even better.

While most reviews speak for it, not all are happy with iContact. Unsatisfied people complain that when they send email, email ends up in their contacts’ junk folders. Others complain about the high graphic or overly simple designs, limited number of templates, and tricky formatting.


  • User-friendly control panel
  • With ready-made templates and a drag-and-drop editor, it’s easy to compose emails
  • A / B testing is available on all plans
  • Excellent selection of third-party integrations make your marketing processes easier


  • Some add-ons are chargeable, which can make iContacts an expensive solution
  • The email editor is a bit clunky, which makes it difficult to customize templates

Whether you are a small business just starting out or a large company looking for advanced email marketing tools, iContact can help. It offers robust features like contact management, an easy-to-use email builder, automation tools, and analytics.

Overall, iContact is a worthy email marketing solution that can help you increase your marketing efforts and convert more leads.

However, if you think iContact is not for your needs for any reason, you can take a look at the alternatives below.

Email Marketing Solution Free plan available for
I will contact 0 – 500 subscribers + 2,000 emails per month
AWeber 0 – 500 subscribers + unlimited emails
ConvertKit 0-1,000 subscribers + unlimited emails
MailChimp 0 – 2,000 subscribers + 10,000 emails per month

iContact vs. AWeber

AWeber is an email automation software very popular among users. Just like iContact, AWeber is best for individuals, small businesses, and medium-sized organizations. Both offer the same functionality, including list management, autoresponders, template management, analysis, and AB testing. While both are similar on most fronts, at $ 15 / month, iContact is cheaper than AWeber’s $ 19.99 / month.

aweber logo

AWeber summary

  • A completely free plan is available
  • Easy to use software
  • It offers a huge library of more than 700 pre-made email templates
  • Tag and segment your subscribers to personalize your emails

iContact vs. ConvertKit

iKontakt and ConvertKit have a lot in common when it comes to providing the best email solutions for users. Both offer features like drip campaigns, segmentation, landing pages and ROI tracking. Both offer customer support via phone, chat, knowledge base and offer online training, webinars and documentation. iContact outperforms its competitors because it’s cheaper than AWeber’s $ 29 / month starting price.

convertkit logo

ConvertKit summary

  • Simple and user-friendly software
  • First class deliverability
  • Useful analysis function – you always know what percentage of your subscribers have received or opened your emails
  • A landing page feature allows you to create a stunning page to maximize your sales

iContact vs. MailChimp

MailChimp is a cloud-based email marketing solution for companies and organizations of all types and sizes. Both iContact and MailChimp have free versions that you can take advantage of. Like iContact, MailChimp offers functions such as surveys, image library, event-driven actions, landing pages, list management, segmentation and analysis. iContact offers customer support over the phone while MailChimp does not.

Is iContact free?

iContact offers a free plan that includes a few essential features. If your email list contains up to 500 contacts, you can send up to 2,000 emails per month for free.

Does iContact allow you to create A / B tests?

Yes, iContact allows you to run A / B tests to see which version of your email design or body performs better. The A / B testing feature allows you to create different versions of the same email and send it to a specific segment of your target audience.

iContact customer service

If you have any problems with your iContacts account or how it works, you should contact the customer support team.

How you can contact iContacts customer support depends on which plan you have subscribed to. Once logged in, you will have access to how to contact the support team. Here are the options:

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