Professionals & Cons, Alternate options, and Extra

0

DollarBreak is reader-supported with the goal to become the ultimate practical resource for making money online. When you sign up or buy through links on this post, we may receive compensation. Disclosure.

Mailjet is doubtlessly a powerful email software used by more than 150,000 companies worldwide. As a Mailjet user, you can create 100% responsive emails and track down their results to improve your future campaigns. Overall, thinking of Mailjet features vs. pricing, it’s safe to say that Mailjet is worth your money. At least when you’re just starting with email marketing and need a cheap solution.

Pros

  • Low prices: free option is available, paid plans start at $9.65 per month
  • It only needs a few minutes to set up with no technical skills
  • The advanced email editing feature
  • Highly optimized transactional emails

Cons

  • Lack of choice for segmentation
  • Limited automation

What is Mailjet?

Mailjet is an easy-to-use French web-based email marketing software founded in 2010. The main goal of Mailjet is to simplify email delivery, so the customers focus more on promoting and developing their businesses.

Mailjet is partnering with brands like Product Hunt and Microsoft to help you send and improve marketing emails. Mailjet’s marketing software uses the tools to ensure email deliverability, paying attention to the sender’s reputation, as well.

How Does Mailjet Work?

As a Mailjet user, you can create emails in only a few clicks, manage and increase the number of followers, and monitor and analyze the results. 

Mailjet is mainly built for developers and marketers, enabling you to track transactional and marketing emails. 

You can use Mailjet to run stunning campaigns, collect information, and make sure that relevant content is in the right place.

Mailjet Service Review: Mailjet Features

Email Builder

The Mailjet email builder feature is called a Passport and is an efficient editor that helps you create beautiful newsletters that engage your subscribers.

With Mailjet email builder, you can easily design an email newsletter using their library of pre-made email templates. Plus, you can edit the templates by simply dragging and dropping elements around, changing colors, fonts, and so on. 

Subscription Forms

Integrating subscription forms on your website lets your website visitors opt-in to your email list, enabling you to collect their contact information.

You can create multiple subscription forms collecting emails into different segments. For example, a list of people who signed up to get a specific discount code. Or people who have subscribed to your email list not to miss your blog posts. 

Contacts & Segmentation

Mailjet Premium Plan enables you to segment or divide your email lists. Segments make the list of contacts more effective, making it possible to customize your messaging to different types of audiences in your list.

Moreover, Mailjet simplifies the process of importing the data from another solution. You can upload contacts manually to your Mailjet contact list or automatically using an API.

As you’ve uploaded the contacts, Mailjet automatically fills in the name, surname, location, and email address. 

Personalization

Personalized emails make your subscribers feel unique and make them feel like you’re talking to them directly, rather than sending a generic email template. That makes your brand more appealing and influences customer behavior a lot.

Mailjet lets you personalize your emails by automatically pulling out your customers’ names from your contact list and creating a personal greeting. 

You can also personalize your emails based on your subscriber activity. For example, you can nudge people who have abandoned the cart and show them what they had added to the cart.

Transactional Email Solutions

One part that Mailjet is specialized in is making sure that your transactional emails end up in your recipients’ inbox. 

A transactional email, or triggered email, is an email sent to a recipient after taking a specific action.

Common types of transactional emails:

  • Account creation/confirmation
  • Confirmation emails
  • Purchase receipts
  • Password reset
  • Welcome emails

This type of email differs from marketing emails as the goal of the transactional email isn’t to promote or sell certain products. 

A/B Testing

If you’re unsure which version of your email newsletter will perform better, Mailjet lets you A/B test different versions of your email and see which one gives you more results. In fact, you can compare up to 10 versions at the same time. 

When you A/B test your campaign, Mailjet will send each version of the email to small portions of your list. And each subscriber will only get 1 version of the email. Once there are enough results to make any decisions, Mailjet will show you the winner email. 

Integrations

Mailjet integrates hundreds of pre-built apps and integrations, enabling you to connect your e-commerce platform, CRM, or website seamlessly.

Some of the most popular Mailjet integrations:

  1. Shopify
  2. BigCommerce
  3. HubSpot
  4. WordPress
  5. Zapier
  6. Dropbox
  7. Keap 
  8. And more!

Automated Workflows

Email automation is a key to a successful marketing strategy, as you can easily get in touch with your customers whenever you want. 

And Mailjet helps you automate the customer-oriented email strategy. As a Mailjet user, you can refine the clients of your workflows with segmentation and settle a large number of touchpoints. 

Reliable Email API 

If you’re looking for a more technical-focused email at scale, Mailjet offers a Mailgun API. 

By integrating the Mailgun API into your website, you can schedule, send, and track emails via SMTP relay or Maijet send API.

What’s more, you can choose your preferred programming language from the Mailgun ready-to-go libraries, including PHP, Ruby, Python, C#, Java, Node.js, and more.

Collaboration Tools

Collaboration tools enable you to work on the same email template or campaign with your team. In order to accomplish your tasks well for proficient collaboration, you can grant people different roles, such as: 

  1. Designer
  2. Marketer
  3. Developer

Analytics

Analytics tool shows you what percentage of your recipients have:

  • Opened your email
  • Followed the link you’ve sent them
  • Purchased your product

Mailjet Pricing

Mailjet offers 4 different pricing plans, including different features – Free, Basic, Premium, and Enterprise. 

Let’s take a look at the details of each pricing tier:

Free Plan Basic Plan Premium Plan
What’s included – 200 emails per day
– Unlimited contacts
– Advanced email editor
– Advanced statistics- APIs
– Everything included in the free plan
– No daily sending limit
– No Mailjet logo, and 
– Online customer support
– Everything included in the basic plan
– Segmentation
– A/B testing- Marketing automation
– Multi-user collaboration
– Sections
– Priority support
30,000 emails/month $9.65/mo $20.95/mo
60,000 emails/month $18.95/mo $41.95/mo
150,000 emails/month $68.95/mo $96.95/mo
450,000 emails/month $166.95/mo $229.95/mo
900,000 emails/month $333.95/mo $398.95/mo

If you’re going to send more than 900,000 emails per month, you’ll need to become an enterprise user. Contact the Mailjet sales team to get a custom quote tailored to your needs.

Is Mailjet Legit? Mailjet Reviews

Mailjet is a legit company, providing what it offers. Additionally, it’s a safe software to use as it doesn’t sell any of your contact information to third-parties.

But despite being a legitimate and safe platform, Mailjet reviews on Trustpilot score 3.2 out of 5-star rating. The main thing customers complain about is the unhelpful customer support team. According to the negative reviews, there have been problems with sending out emails through Mailjet, and people had to create multiple tickets, yet didn’t get any help.

On the other hand, there are customers reviewing Mailjet on Trustpilot positively. They mention that it’s cheaper than other email marketing solutions, and that they had great experience with the customer support team.

Mailjet Customer Support

There are different contradicting opinions on whether Mailjet customer support is helpful or not. While some Mailjet email reviews on Trustpilot state that a customer service representative helped them, there are a lot of customers contradicting this statement.

Nevertheless, if you have any questions regarding your Mailjet account or its features, you can contact customer support.

You can contact the Mailjet customer support by:

Before you reach out to Mailjet customer support, try to find the answer to your inquiry in their help center.

The Mailjet customer support is available in the following languages:

  • English
  • German
  • French
  • Spanish

Mailjet Pros & Cons

Pros

  • Low prices: free option is available, paid plans start at $9.65 per month
  • It only needs a few minutes to set up with no technical skills
  • The advanced email editing feature
  • Highly optimized transactional emails

Cons

  • Lack of choice for segmentation
  • Poor customer support – if any issues arise, you most probably won’t get a solution from them

Mailjet Alternatives

Email Marketing Solution Free Plan Available For
Mailjet Unlimited Subscribers + 200 Emails per day
AWeber 0 – 500 Subscribers + Unlimited Emails
Sendinblue Unlimited Subscribers + 300 Emails per day
Constant Contact Free Trial for 60 Days with 0 – 100 Subscribers + Unlimited Emails

Mailjet vs. AWeber

Like Mailjet, AWeber is also an email marketing software – both platforms offer similar features, including template management, sign-up forms, contact management. A/B testing, and more. 

However, there’s a difference between the pricing plans the two software offers. While Mailjet pricing depends on how many emails you send throughout the month, AWeber charges you based on how many contacts you have on the list. Mailjet’s most basic plan costs $9.65 per month; AWeber pricing starts at $0 per month.

AWeber Summary

  • An entirely free plan is available
  • Easy-to-use software
  • It offers a massive library of more than 700 pre-built email templates
  • Tag and segment your subscribers to personalize your emails

Mailjet vs. Sendinblue

Similar to Mailjet email marketing, Sendinblue is also a reliable software that lets you run your email campaigns hassle-free. Compared to Mailjet, Sendinblue is a more expensive solution with its paid plan starting at $25 per month. However, you can leverage the free version of Sendinblue to send up to 300 emails per day.

Sendinblue Summary

  • Price is approachable to any business, also offers a free plan which lets you send 300 emails per day
  • SMS, chat, and social media add new engagement alternatives
  • Designed to be simple to use and manage
  • It provides an easy-to-use CRM with all the necessary features

Mailjet vs. Constant Contact

Constant Contact is a robust email marketing software and one of the best alternatives to Mailjet. Like Mailjet, Constant Contact also provides all the tools you need to run successful email campaigns. 

However, Constant Contact doesn’t offer a free plan, and its paid plans start at $20 per month with a 60-day free trial. On the other hand, Mailjet is a more budget-friendly alternative to Constant Contact, offering a free plan and paid plans from $9.65/month.

Mailjet Review Verdict: Is Mailjet Worth it?

Based on the research on Mailjet’s efficiency, we can say that it is worth your time and energy. 

Mailjet is doubtlessly a powerful email software used by more than 150,000 companies worldwide. As a Mailjet user, you can create 100% responsive emails and track down their results to improve your future campaigns. 

Overall, thinking of Mailjet features vs. pricing, it’s safe to say that Mailjet is worth your money. At least when you’re just starting with email marketing and need a cheap solution.

Mailjet FAQ

Can You Personalize Emails with Mailjet?

Yes, you can personalize emails with Mailjet, including a subject line as well as the content body itself. Personalization can be based on predefined values like your contact’s name or the country they’re based in – whatever you choose.

Can You Create an A/B Test with Mailjet Email Campaigns?

Yes, you can create an A/B test with Mailjet email campaigns. You can design and test up to 10 versions of the same email to understand which version performs the best.

Can Mailjet Deliver Your Email to the Inbox Instead of the Spam Folder?

Mailjet can absolutely deliver your email to the inbox instead of the spam folder. However, they don’t guarantee an inbox delivery; if your email doesn’t align with and engage your recipients, they might mark your email as spam. And after a number of spam reports, your future email campaigns may fall in your recipients’ spam folders.

Leave A Reply

Your email address will not be published.