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Sendlane gives you value for your money. However, its primary selling point is that it frees up so much time that would have been spent manually carrying out email marketing tasks that are now automated. This extra time can be used to improve other areas of your campaign. Furthermore, Sendlane provides solid and reliable reporting when using its analytics tools which is why most of its target audience find it appealing. For software that is relatively young in the market, Sendlane is impressive and satisfactory software.

Pros

  • Sendlane’s customer support team is always on top of issues. The response rate is quite fast, and this makes Sendlane very appealing
  • Great automation that sets up and follows up on customers allows the business to look after other things
  • Easy to use and understand for new users
  • Economical price range

Cons

  • Updated prices have made the software quite pricey
  • The many features available on the platform can easily get overwhelming, especially for first-time users

sendlane logo

Sendlane gives you value for your money. However, its primary selling point is that it frees up so much time that would have been spent manually carrying out email marketing tasks that are now automated. This extra time can be used to improve other areas of your campaign. Furthermore, Sendlane provides solid and reliable reporting when using its analytics tools which is why most of its target audience find it appealing. For software that is relatively young in the market, Sendlane is impressive and satisfactory software.

Pros

  • Sendlane’s customer support team is always on top of issues. The response rate is quite fast, and this makes Sendlane very appealing
  • Great automation that sets up and follows up on customers allows the business to look after other things
  • Easy to use and understand for new users
  • Economical price range

Cons

  • Updated prices have made the software quite pricey
  • The many features available on the platform can easily get overwhelming, especially for first-time users

What is Sendlane?

Sendlane is a cloud-based marketing automation software that primarily serves small and medium-sized businesses. Ordinarily, digital marketers, e-commerce companies, and content creators use Sendlane to create mailing lists based on the audience’s purchasing behaviors, demographics, location, and various other factors.

Although founded in 2013, Sendlane did not serve its first user until 2015. The company has since grown to serve over 100,000 users, with over 10 billion emails delivered. With an easy-to-use feature-packed user interface, Sendlane is built with small businesses in mind. What’s more, even marketing beginners have a seamless experience using it.

How Does Sendlane Work?

Sendlane allows you to improve engagement with customers through data-driven messaging. The data used is based on the behavior patterns of visitors, such as website visits, purchase history, and refunds.

Additionally, it lets you customize data collection processes and capture specific information from the customer journey, such as borders and refunds.

Sendlane helps you to implement a drag and drop builder to create and send emails to your target audience. As a result, you get valuable insight into customer’s online shopping behavior and create personalized messages to boost customer engagement.

Moreover, you can also track clicks, purchases, and visits across websites in real-time facilitating data-driven decisions.

This marketing automation software allows you to;

  • Test multiple variables in your emails to determine the best possible combination and optimize your messaging on autopilot.
  • Build personalized and automated communication based on client onsite behavior.
  • Capture more emails, reduce abandoned carts, and boost sales with intelligent pop-ups for your website.

Sendlane Features

Lead Management

Sendlane’s Lead management tool is a vital tool in email marketing. No doubt, without lead management, your email marketing campaigns would experience a drop in success. Therefore, Sendlane helps you manage your leads through real-time data that creates personalized interactions with your subscribers.

As a result, you increase your conversion rate and, in turn, boost your sales. In addition, Sendlane also offers a retargeting feature that helps you win back previous visitors and convert them into buying customers.

Email Marketing

With Sendlane’s email marketing tool, you are assured of privacy and reliability when sending emails to your leads. For instance, by utilizing this feature, you will be able to create emails that are appealing to your audience and backed up by a high conversion rate.

Additionally, Sendlane provides you with drag and drop builders that help you create intelligent popups that not only aid in reducing abandonment but also boost your sales.

Report and Analytics

Sendlane’s Reporting and analytics tool provide you with real-time actionable data you can utilize when making decisions. Therefore, you boost your conversion rates and, in turn, your sales.

Moreover, segmented reports contribute to better decision-making. Evidently, when you nurture your contacts with content that is relevant to them and fits their needs it changes their online behaviors positively.

Campaign Management

Sendlane’s Campaign management tool provides you with real-time data when it comes to campaign results from various automated funnels. This data is an amour when it comes to knowing how your audience is responding to your current and previous marketing efforts.

Certainly, using this data, you are able to determine what works for your campaigns and what doesn’t add value to your campaigns. You can then adjust accordingly to improve your customer lifetime value.

A/B Testing

With Sendlane’s split testing tool, A/B testing your campaigns is now a seamless process. You can use the email builder to create two different variations of your marketing email. What’s more, the A/B testing tool will automatically send it to 2 different subsets of your contact groups to see which variation performs best.

Once the test has been concluded and the winning version has been chosen, the system will automatically send the winning version to the rest of your list.

Continuously testing your variables against your original email helps you improve on your campaigns and boost your conversion rates.

Mobile Optimization

Sendlane provides support for mobile devices running on IOS or Android. The platform also provides you with a user-friendly application that helps you get updates on your campaigns in real-time from wherever you are. Moreover, you can also send emails and utilize a majority of the features offered on Sendlane via your smartphone.

Having the ability to monitor and make changes to your campaign from your smartphone improves your customer relationship. It also helps you nurture and convert more leads.

Integration

Sendlane supports integration with a multitude of other business-related software that helps automate campaigns, target VIPs, and re-engage subscribers. Additionally, you can also seamlessly connect with e-commerce platforms like;

  • Shopify
  • WooCommerce
  • MIVA
  • ClickBank

The integrations provided are quick & easy to connect to. Additionally, the Account Management team offers you assistance as you go along the process.

Sendlane Pricing

Sendlane does not offer a free version, but it does offer a 14-day free trial version with access to all the features. The only limitation is the number of contacts allowed is 100 and 500 sends. Besides, to test-drive this trial, a credit card is not necessary.

With annual billing, you get to enjoy 2 months free no matter what plan you go with.

Plan What’s Included Pricing
Growth Plan     5000 contacts
Access to all features.
24/7/365 access to live chat and email.
Assisted onboarding support.
$99 per month/$990 billed yearly.
Starter Pack 6 months access to the Growth plan.
Growth membership to EEA.
$497 one-time payment.
Professional Plus Plan   10,000 contacts.
Access to all features.
24/7/365 Access to live chat and email support.
White glove, custom onboarding.
  Program reviews 1x a month.
  A dedicated customer success manager.
$249 per month/$2490 billed yearly.

Is Sendlane Legit? Sendlane Reviews

Sendlane reviews score an impressive 5 out of 5 stars on G2 and 4.6 out of 5 stars on Capterra. Besides, reviews by users are mostly positive and satisfactory, with emphasis on the great customer service offered and an easy-to-navigate interface. Sendlane’s deliverability is also one of the most reliable in the market. 

Despite the great ratings, Sendlane does have some cons that customers have expressed. Customers have issued concerns about the cost, particularly when it comes to paying for an additional 5000 contacts.

Sendlane Pros and Cons

Sendlane Pros

  • Sendlane’s customer support team is always on top of issues. The response rate is quite fast, and this makes Sendlane very appealing
  • Great automation that sets up and follows up on customers allows the business to look after other things
  • Easy to use and understand for new users
  • Economical price range

Sendlane Cons

  • Updated prices have made the software quite pricey
  • The many features available on the platform can easily get overwhelming, especially for first-time users

Sendlane Review Verdict: Is Sendlane Worth It?

Sendlane gives you value for your money. However, its primary selling point is that it frees up so much time that would have been spent manually carrying out email marketing tasks that are now automated.

This extra time can be used to improve other areas of your campaign. Furthermore, Sendlane provides solid and reliable reporting when using its analytics tools which is why most of its target audience find it appealing. For software that is relatively young in the market, Sendlane is impressive and satisfactory software.

Sendlane Alternatives

As with any software, there is always an alternative in case it doesn’t meet all your preferences. MailChimp, Aweber, ActiveCampaign, Sendinblue, among others, are alternatives to Sendlane; It all depends on what you are looking for.

Software Free plan What’s included
Sendlane 14-day free trial version 100 contacts
500 emails
ActiveCampaign     Free plan available 100 contacts
100 emails
MailChimp     Free plan available. 2000 contacts
10,000 emails
Aweber     Free plan available. 500 contacts
3,000 emails

Sendlane vs. MailChimp

MailChimp is ideal for all business sizes ranging from small to large businesses while Sendlane only best fits small and mid-sized businesses. This gives MailChimp the upper hand in terms of flexibility and growth with your business.

MailChimp is also more affordable with an attractive starting price of $9 per month for the Essential plan. In addition, MailChimp is easier to use in comparison to Sendlane, making it ideal for businesses that are new to email marketing.

Sendlane vs. Aweber

Both Sendlane and Aweber offer similar packs, but if you are on a budget and are just getting acquainted with email automation, then Aweber might be the better option for you as it offers more affordable monthly packages starting from $19 per month.

aweber logo

AWeber Summary

  • An entirely free plan is available
  • Easy-to-use software
  • It offers a massive library of more than 700 pre-built email templates
  • Tag and segment your subscribers to personalize your emails

Sendlane vs. ActiveCampaign

ActiveCampaign is more of an expert marketing automation platform that has a spam email testing tool. It also offers customer training free of charge. Sendlane, on the other hand, is beginner-oriented and enables one to create landing pages.

When it comes to ease of use, ActiveCampaign takes the upper hand mainly because of its extra marketing automation features. For example, just the added bonus of it being a more diverse marketing platform enables ActiveCampaign to specialize in sales and CRM too. All in all, both ActiveCampaign and Sendlane win when it comes to customer support services.

Sendlane FAQ

Does Sendlane Have a Free Trial?

Sendlane does have a free trial version. You can give it a test drive for 14 days and get unrestricted access to their PRO platform. However, after 14 days, you will have the option to downgrade to the growth plan or upgrade to the pro plan. The trial plan is limited to 100 contacts & 500 sends.

How Easy is It to Use Sendlane?

All of the tools from the drag-and-drop email builder to the automation module are extremely visual. Besides, they require very little technical knowledge to use.

Will I be Able to Integrate Sendlane with My Website?

Yes. Sendlane gives you all the tools and integrations necessary to help leverage their platform with your website. And in case of anything, there is a support team on standby 24/7.

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