From Kelly Forst August 6, 2021
Discover some of the key benefits of email marketing and how they can improve your next marketing campaign.
Do you want to achieve more with your marketing budget? It may be time to add an email marketing campaign to the mix. Email marketing has tons of benefits and an impressive return on investment (ROI), while being quick and easy to implement – even if you don’t have a lot of experience.
Still not convinced? Discover some of the key benefits of email marketing and how they can improve your next marketing campaign.
1. Build relationships with customers
Your existing email list is a great opportunity to build relationships with people who are already interested in your business. After all, these subscribers signed up for your email list because they are either customers or customers. Or they are interested in the products and services that you offer.
A great email marketing campaign allows you to get the most out of this by communicating with and building relationships with members of your email list.
And the more your audience sees that you are making an effort to reach out to you, add value to you, and keep your promises, the more likely they are to stay true to you.
2. Expand your marketing dollars
From a cost perspective, email marketing is one of the most affordable means of digital marketing – a great option for smaller and growing businesses that may not have large marketing budgets. Compared to print marketing (which has its own design, printing and postage costs), email marketing is excellent value for money.
And unlike some other forms of digital marketing (such as paid ads), there are very few costs.
3. Increase sales and profits
Another important benefit of email marketing is the return your business can get on its investment. When it comes to ROI on email marketing, it’s not uncommon for businesses of all sizes to see roughly $ 38 in return for every dollar spent on a marketing campaign.
Whether you’re using an email marketing campaign to introduce a new product or service, or bringing your audience to the attention of a special promotion like the email below, your emails can increase sales and yours can increase sales Increase company significantly.
Photo courtesy of Really Good Emails
4. Personalize with segmentation
If you’re looking for a marketing strategy that can really target a specific audience, email marketing is for you. In particular, segmentation of email lists allows you to “filter” your email list based on a number of factors and then send tailored messages to each segment of your list.
For example, you can use segmentation to reach potential customers in a specific geographic area. You can also use email segmentation to advertise to people who have shown interest in a specific product or service.
The possibilities here are endless – and if your audience gets messages tailored to them, they’re more likely to make a purchase.
5. Own your list
Here’s a benefit to email marketing that many business owners don’t realize: You actually own your company’s email list.
It is something that you have grown organically over time rather than relying on computer algorithms. The same doesn’t apply to other forms of marketing – like social media marketing and paid ads, where people only see your message based on the platform’s algorithm (which is beyond your control).
Ultimately, with an email marketing list, you have complete control over what your subscribers see. And since there are more than four billion email users worldwide, you can use email marketing to reach a global audience. There may be no other form of marketing that has a wider reach than email. That’s an important difference that really sets email marketing apart.
6. Gather valuable insights
An email list is also valuable for gathering insights and feedback from your audience. You can use your email list to send out surveys – like the following – about your products and services.
Photo courtesy of Really Good Emails
You can also use your email service provider to generate reports and analysis of the success of any marketing campaign. See what click and conversion rates each campaign achieved – as well as your return on investment for each campaign.
Many marketers even use split tests, which involve sending two different emails and evaluating the performance of each email. In this way, you can gain valuable insights into which message is most effective for a specific target audience, which can then be used in future marketing decisions.
7. Increase website traffic
Another of the most important benefits of email marketing: More traffic to your company’s website.
At the end of each of your emails, add a strong call-to-action as well as a direct link to your website. Linking to blog posts or other relevant content can also be an effective way to get people to your website.
Driving traffic directly to your website via email can increase your sales and conversions. An added bonus? You can get a boost from your search engine rankings. It’s a win-win situation.
8. Automate tasks and save time
Most likely, you have enough on your plate by now. Writing and sending one-off emails can be time consuming.
Because of this, automation is one of the greatest benefits of email marketing. And this is where investing in an email service provider can really pay off.
In particular, an email marketing platform can be used to automate some of your marketing tasks. Write your emails in advance, then plan the best day and time to send an email.
Or use automation to set up a welcome email (or welcome email campaign) that people get when they sign up for a discount.
For example, this is the automated email I received seconds after signing up to win a month of free Magic Spoon cereal:
The testimonials in the welcome email served as social proof that people love this muesli. They allayed my worries about spending a little more on healthier grains.
So, yeah, I bought the cereal.
9. Encourage the word to spread
Email marketing is also unique in that your message is easy to share with others. This can quickly and effortlessly expand the potential reach of your brand.
For example, imagine that you are sending an email notifying you of a special offer or a limited-time sale. Multiple members of your email list are forwarding the email to friends or family to take advantage of the sale. From there, you’ll gain a few new customers (and possibly new email subscribers too!).
There is no harm in asking people to share the email with others who might benefit from it. In fact, we recommend sharing it on every single blog newsletter we send out.
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This is just another example of the importance of email marketing when it comes to building and building brand awareness.
10. See instant results
Is there anything better than getting instant satisfaction?
Email marketing is one of the few channels where you can see results right away.
Once you send a marketing email, subscribers can start making purchases. The same does not always apply to other forms of marketing (e.g. print marketing) where you may have to wait days or even weeks to measure the success of the campaign.
Why Email Marketing? The bottom line
These are just a few of the myriad benefits email marketing has for businesses of all sizes. What’s more, you can get all of these benefits without having extensive marketing knowledge or experience.
The key is finding the right email marketing platform to make your life easier and to automate many of these tasks. From there, you can spend more time building and managing your business while knowing your email marketing is being taken care of.
Ready to start? Start growing your list for free with AWeber today.