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Mailigen offers unlimited emails and campaigns for a starting rate of $10 per month. This is useful for companies that send a high volume of emails every day. Moreover, Mailigen also offers a wealth of features that will prove useful for any company engaging in email marketing, such as an intelligent email builder, A/B split testing, social media integration, and much more.
However, the plan pricing increases with increasing subscribers. Therefore, Mailigen is a worthwhile choice for companies that have a low subscriber base but intend to send a high number of emails.

Pros

  • World-class client support
  • An extensive selection of features available
  • SMS marketing is a bonus feature
  • Highly affordable and budget-friendly

Cons

  • Lost email signups and limited feature library
  • Lack of advanced interface tools

Best Email Marketing Platforms

ConvertKit

ConvertKit logo

Email marketing, email designer, automations, landing pages and commerce

Free plan available: 0 – 1000 subscribers + unlimited emails

GetResponse

GetResponse logo

Email marketing, website builder, marketing automation and conversion funnels

30 days free trial: 0 – 1000 subscribers + unlimited emails

AWeber

AWeber logo

Email marketing, automations, landing pages, sign up forms and integrations

Free plan available – 0 – 500 subscribers + unlimited emails

Mailigen Review: What is Mailigen?

Mailigen, newly acquired by Pipedrive, has been trusted for over 9 years by thousands of customers across the world. An intelligent email builder, Mailigen provides real-time email analytics, A/B testing, list management, and social media integration.

Mailigen’s easy-to-use features and continuously improving functionality make it a strong email marketing software. The simple interface and logical navigation quickly allow users to find the needed features and create exceptional email marketing campaigns.

By allowing unlimited email delivery, unlimited email campaigns, and access to the entire feature library, Mailigen has quickly become a top contender of email automation services.

Mailigen’s goal is to help companies rise, tell their stories, and make deeper connections through email. They emphasize mentorship and open communication in the configuration process and throughout all email campaigns. 

Who is Mailigen Best For?

Mailigen may appeal to tech-savvy email marketers due to the visual HTML code editor for more advanced customization. Freelancers, small, mid-sized, and large enterprises have used Mailigen for their email automation purposes.

Mailigen will work for almost any business or company that needs email marketing software. In addition, Mailigen provides direct marketing usage for channels such as text SMS. Broadening their marketing reach to advanced users is a huge benefit to this software.

Mailigen Review: Mailigen Features

Mailigen’s features combine to form impressive templates with optimal layout selections. These campaigns can include newsletters, events, re-activation, and e-commerce. 

The main five features are : 

  • Email Automation
  • Email Builder
  • Integrations and API
  • Multi-User Account
  • Online Surveys

Mailigen’s features were developed in an attempt to create ‘deeper human connections’ with innovative email marketing. 

Email Automation

Email automation through Mailigen is centered around Behavior-Based Automation to adapt to the unique preferences of customers. These perfectly-timed email campaigns are more direct, dynamic, and successful in securing customers.

Personalized emails through the dynamic email content drive customer engagement, loyalty, and sales. In addition, behavior-based segmentation is a useful tool to categorize customers by common interests and/or interaction activity levels.

Additionally, Mailigen provides RSS & XML-driven emails, which have a wider range of possibilities specifically targeted for online retailers. Publishing blog posts and newsletters are simplified through automatic updates in RSS-to-email.

Email Builder

With Mailigen’s email-building tools, marketers can create striking, intelligent email marketing campaigns. There are 9 different types of content blocks, including text, videos, social sharing, dynamic content, and more.

These content blocks provide customizable emails that enhance brand promotion and customer loyalty. In addition, the addition of several independent data streams into emails personalized messages further allows for highly targeted marketing.

Mailigen offers additional features such as buttons, social media links, default text formatting, and an image editor. Embedded images are also provided and reduce the risk of email images being blocked by the recipient server.

Integrations and API

CRM, E-commerce, social media, and reporting & analytics are all available as integrated applications through Mailigen. These plugins integrate with the current tools offered by Mailigen and elevate this marketing platform to a new level of technology.

With Mailigen’s open and powerful API,
companies can add and manage contact lists and users. This information gives a competitive and highly personalized edge to users of Mailigen.

Mailigen’s list of integration partners includes OptiMonk, LiveChat, and Zapier. This list continues to grow as the company expands.

Multi-User Account

Different members of your team can join a multi-user account to optimize email delivery. A multi-use account may consist of a collaborator, watcher, custom permission, a list manager, and an account manager.

Having multiple users is beneficial for businesses of any size and is a good way to involve team members and ensure accountability.

Companies can send private, secure, personalized email invitations to selected contacts on segment lists. They can also choose themes and create a unique experience for each customer.

Online Surveys

Mailigen helps companies get high response rates with their online surveys. Surveys gather crucial data to send targeted email campaigns to contact lists. This data, combined with feedback, improves company decision-making and improves the services offered.

Targeting a specific audience is much easier after using Mailigen’s survey results. Each customer segment is recognized, documented, and reported clearly and in real-time.

Other Features

The other features offered by Mailigen include: 

  • Real-Time Reports
  • A/B Split Tests
  • Social Media Integration
  • Multi-Use Accounts
  • Web Signup Forms
  • SMS Marketing
  • Transactional Email

All of these features increase users’ capabilities to connect with customers through different channels. 

Mailigen Pricing Overview

Mailigen is priced competitively compared to competitors such as Mailchimp, Freshworks CRM, and Constant Contact. 

Plan 500 subscribers 2,500 subscribers 7,500 subscribers
Pricing (Monthly Billing) $10 per month $25 per month $50 per month
Pricing (Annual Billing) $8 per month $20 per month $40 per month

Mailigen also offers a 30-Day free trial which gives potential customers access to the entire platform with 100 free emails. Included in all packages, including the free trial, are unlimited emails, unlimited campaigns, and unlimited access to all features within a single plan. 

In addition to the plans listed above, Mailigen also offers additional pricing plans that can be adjusted based on the number of subscribers you have. You can use the pricing slider on their website to determine how much a custom plan will cost based on the exact number of subscribers you have.

For users that have more than 1,000,000 subscribers, please contact Mailigen directly for a custom quote. 

Is Mailigen Legit? Mailigen Reviews

Comparative data from Capterra, G2, and GetApp rate Mailigen 4.5 stars out of 5 on average. Mailigen offers email marketing to grow a specific audience and build loyal customer relationships. 

Customers review Mailigen as having a simple-to-use interface and excellent interconnectivity between platforms. However, some users have complained about the email editor and less advanced email design tools with the basic plan offered. 

The success of Mailigen’s email marketing software is evident from its high customer satisfaction ratings and its quick growth within the email automation software market. The high-quality analytics and wide range of features combined with the affordable price elevate Mailigen over competitors. 

Overall, Mailigen is a legitimate electronic mail delivery service that is safe and secure for businesses to improve customer relations.  

Mailigen Review: Mailigen Pros and Cons

Although Mailigen does not have the software capabilities of some other advanced platforms such as dynamic content and auto-responders, this email delivery software is affordable and has exceptional client support. In addition, there is a multitude of included features at no extra cost.

Mailigen Pros

  • World-class client support
  • An extensive selection of features available
  • SMS marketing is a bonus feature
  • Highly affordable and budget-friendly

Mailigen Cons

Although Mailigen is highly rated by customers, many reviews commonly complain of a limited feature library and lack of interface functionality, including the inability to correct text mistakes and lagging emails. 

  • Lost email signups and limited feature library
  • Lack of advanced interface tools

Mailigen Review Verdict: Is Mailigen Worth It?

Mailigen offers unlimited emails and campaigns for a starting rate of $10 per month. This is useful for companies that send a high volume of emails every day. Moreover, Mailigen also offers a wealth of features that will prove useful for any company engaging in email marketing, such as an intelligent email builder, A/B split testing, social media integration, and much more.

However, the plan pricing increases with increasing subscribers. Therefore, Mailigen is a worthwhile choice for companies that have a low subscriber base but intend to send a high number of emails.

Mailigen Alternatives

Mailigen Alternatives Pricing
Mailchimp From $10 per month
Constant Contact From $20 per month
Freshworks CRM From $29 per month

Mailigen vs. Mailchimp

Starting at identical price points of $10 per month, Mailchimp and Mailigen are similar cloud-based email marketing solutions for businesses of many sizes. Mailchimp was named a Top Performer of a Marketing Automation Software solution in 2021 by Capterra.

Mailigen ranks higher than Mailchimp in customer satisfaction with 4.8 compared to 4.5. Common customer complaints of Mailchimp revolve around the restrictive designs and formats for email templates.

Mailigen and Mailchimp both have similar pricing, include both free trials and free versions, and have similar processing powers. The two platforms are very similar, with the main difference being the slight advantage in customer rating with Mailigen.

Mailigen vs. Constant Contact

Constant Contact and Mailigen are both web-based email marketing automation software that serves freelancers and small, mid-sized, large, and enterprise companies.

Constant Contact offers iPhone and Android apps yet is more expansive than Mailigen at $20 / month. Similar to Mailigen, Constant Contact offers a free trial.

Constant Contact is rated 4.3 on GetApp, slightly lower than Mailigen’s 4.8. Customer reviews say Constant Contact has great analytical reporting, tracking software, and feedback. Common complaints include frustrating email campaigns due to the software rearranging and distorting the email format.

As such, Mailigen is clearly a better option for budget-conscious companies given that it offers a more highly rated user experience at a lower starting price.

Mailigen vs. Freshworks CRM

Freshworks CRM helps companies attract, engage, close, and nurture their leads through marketing communication. This platform combines five other tools into a CRM to streamline the sales and marketing process for small to mid-sized companies.

While Mailigen is not a CRM, Freshworks CRM has an email marketing feature that is worth comparison. Freshworks CRM customers say that the software platform has upscale functionality and ease of use.

Freshworks CRM is an affordable CRM compared to others on the market, such as Remarkety and Salesforce Marketing Cloud. However, companies that are in search of simple email automation software and do not require CRM features may find that Mailigen is the option with greater value.

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