One other Layer of Safety: Google Pronounces BIMI for Gmail Help


Make your subscribers feel like they’re receiving email from you – the real you.

Security: every company needs it. Not every company prioritizes it.

But just this month, Google announced a plan to make it even easier for brands to send secure email – and make recipients feel like they’re receiving email from you (rather than someone pretending to be To be you).

The announcement from Google is about the support of BIMI in Gmail. And Google is not alone – Yahoo! Mail also supports the email and brand security protocol.

In addition, AWeber already offers integrated support for email authentication and BIMI – so you can immediately take advantage of BIMI.

But first what is BIMI and what does it mean for you?

BIMI stands for Brand Indicators for Message Identification. BIMI enables email recipients to display certified branded logos for messages sent by fully authenticated senders.

With BIMI, brands can associate their logos with messages and have full control over which logo is displayed as an email avatar. This helps protect the consumer from fraud.

As an added bonus, it also helps create more brand recognition and visibility.

To join BIMI, the first step is to become a fully authenticated email sender.

How do I authenticate my emails for BIMI?

With AWeber you can easily participate in BIMI, as our platform already supports the sending of fully authenticated emails.

AWeber users who send email with a custom domain name are already recommended to set up SPF and DKIM to authenticate their email messages. Senders who also post a DMARC policy are ready for BIMI by referencing a verified, trademarked logo.

Not familiar with SPF, DKIM and DMARC? Here’s what you need to know:

  • DKIM stands for DomainKeys Identified Mail. This technology enables email authentication and helps stop spam and phishing email attacks.
  • DMARC stands for Domain-based Message Authentication, Reporting & Conformance. This is the current policy for authentic e-mail and helps Internet service providers protect themselves from spammers who pretend to send e-mail from their network.
  • SPF stands for Sender Policy Framework. It is a technique for authenticating commercial email and preventing spammers from sending email with a spoofed name.

Ultimately, these three ways to authenticate email help prevent spam, phishing, and forgery. If you take steps to make sure your emails are authenticated, you will be up and running in no time.

We have put together a complete checklist to help you set up BIMI. Follow these steps and you will be well on your way to putting your inbox at ease.

BIMI checklist

If you’re an AWeber customer, here are the steps you can take to set it up.

  • Configure your domain for sender authentication with AWeber with SPF and DKIM entries
  • Publish a DMARC policy
  • Publish a BIMI record with a link to your verified trademark / logo
  • Validate your logo with a verified brand certificate (see Digicert and Entrust)

We are here to help

AWeber is passionate about helping our users send authenticated and permission-based emails. Please contact our customer solutions team for assistance in getting started with BIMI.

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