New Report Appears at Greatest Occasions to Put up to Every Platform, Based mostly on Insights from 20okay Customers
Sprout Social has released its latest best times to post list on each of the major social media platforms based on the company Over 20,000 customers who use the platform to plan and publish online.
By analyzing this data, Sprout determined the best times to post based on when it happened Content has the highest engagement rates – which is slightly different from what you get from platform insights, as these reports are generally based on when users are active in the app.
This could make Sprout’s report a more accurate indicator of the best release times for optimal engagement. However, with these reports at the best of times, it is always important to remember that the information presented is general and based on a broad data set. The best times to post are relative to your unique target audience and habits. Even so, data summaries like this can help guide your posting strategy and identify your best posting cadence faster to improve your results.
Here’s what Sprout found in analyzing last year’s data – and one other important metric: aAll times given refer to the central time zone (CST).
These trends would likely continue in other regions as well, but it is worth clarifying this hint in advance.
As you can see in this table, Sprout Social states that the best times to post to Facebook are Tuesday, Wednesday, and Friday between 9am and 1pm. Monday between 9 a.m. and 12 p.m. looks pretty good too, so there are a number of good engagement times to experiment with.
According to Sprout, the weekends are the worst time to post – which makes sense for users who want to spend their time doing other things. On the other hand, you would also expect people to have more free time and react more quickly on weekend days.
Not so according to the data, which is largely in line with what Sprout also found in its report last year.
I mean, this also contradicts a report published earlier this year by Blog2Social, so you can accept or leave – but that too is based on engagement stats among Sprout’s 20,000 users. This could help guide your approach.
According to Sprout, Tuesdays between 11 a.m. and 2 p.m. and Monday through Friday between 11 a.m. and 12 p.m. are the best times to post on IG.
As with Facebook, engagement looks a lot worse on weekends – but it would also be interesting to see if the data here is being skewed by Sprout Social business users who don’t post as much on weekends. If they don’t post, they won’t see engagement, and that could apparently affect results, which can make weekends look less engaging than they actually are.
According to Sprout, Wednesdays between 9 a.m. and 3 p.m. are the best days to post your tweets, while Tuesday through Thursday between 9 a.m. and 11 a.m. is also a high engagement time.
Twitter’s stream is moving faster, so you will likely post several times a day. It would be interesting to compare this data with your own data to see how this affects your approach. If you’re seeing more engagement at certain times, should you post more in those few hours rather than spreading your tweets throughout the day?
In reality, Twitter’s strategy is all about experimentation – but these clues, too, may provide some insight.
And again, weekends look bad to post on Twitter.
According to Sprout, the best times to post on LinkedIn are Tuesday through Thursday between 9 a.m. and 12 p.m., while the weekends are again not good.
This is interesting because LinkedIn itself recently reported that Monday was the best day of the week to send one InMail, which is not the same as general feed engagement of course, but you would expect some crossover there.
However, these are times when Sprout Social users see engagement, which indicates that people are likely to be more active and ready to engage in social posts.
This, too, may or may not be highly relevant, as it depends on your individual brand audience and their specific usage behavior. However, if you want to develop a more effective strategy, these pointers can be a good place to start your experiments. You can then tweak your approach around your own data results and insights.
The full report from Sprout Social also includes industry breakdowns and other trending notes that can help with your planning. You can read the full report here.