Microsoft Bing launched Web page insights

Microsoft Bing Page Insights is now live in Bing search results for the search result snippets, the company announced today. A lightbulb icon will appear on the right side of the search results providing more details about the search result before clicking on it.

Microsoft said that page insights “provide a one-page summary of your search results so you can find what you’re looking for faster.”

What it looks like. Here is a screenshot of this new feature that you can see for yourself for a search [mars mission nasa] on Bing:

More under Page Insights. Page Insights “helps you verify that the source is relevant to your needs, helps you catch up on key facts you didn’t know about at a glance, and lets you jump straight to the relevant section of the page when You click on it ‘Read more’ for a specific question, “the company said. There is also a “Discover More” section to help you find more relevant search results.

Desktop only. Microsoft said this feature is only available in desktop search results because “the screen size is required to get the results right”.

Months of tests. Microsoft Bing has been testing variants of it since June and the light bulb variant since October.

Why we care. First, you may want to check that your website’s Bing snippet has this Page Insights feature, and that the content and images in the Page Insights box look correct and positive. So test it out on some of your more valuable keyword phrases.

Plus, from a search function, it’s a fun little tool that we’ve seen before in various forms from other search companies.

About the author


Barry Schwartz is an editor at Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a New York-based web consulting firm. He also runs the Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is called Cartoon Barry and can be followed here on Twitter.

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