Visually appealing Email design can appeal to your target audience, showcase your brand message, and encourage subscribers to click on your CTA.
Since Email marketing generates 40 times more leads than social media, this is one of the most effective ways to increase conversion rates. That’s why good email design is more important than ever.
But how can you do great things Email designs and Newsletter that are both visually appealing and filled with helpful content?
In this guide, we introduce the key elements of a memorable email layout. We’ll also discuss the types of visuals you can use to do this Boost Your Email Marketing.
Start your design process by doing a Email template. This serves as the basis for your email blasts. Create two to three templates to use for different types of messages.
Your templates should contain the following elements:
1. Email headers
The email header design is the first thing your readers see. So it has to be attractive and attract readers.
The email header design below is simple, but with the brand logo in the foreground, there’s no question who the email is from. The banner also shows what to expect from the email content, which is a great way to get recipients to read on.
When creating your email template design, be sure to leave room for a branded header. The header doesn’t need to be changed very often, so a design or two should be enough.
2. Brand colors
Your Brand identity This is what sets you apart in the industry and from the competition. Brand logo, colors, fonts (more on this in the next point) and your voice are part of your identity and should be taken into account when designing your e-mails. There is leeway with colors, but the palette should stay as it is as possible in line with your brand.
3. Branded fonts
In addition to colors, your email layout design should also take into account your branded fonts. Keep in mind that if your brand uses a very niche font, your content may not display properly (or at all) on certain email clients.
4. Email signature
You can add one Email signature for brand awareness and a touch of personalization. It helps create a connection between the people behind your company and your customers.
5. Headings and sub-headings
Unlike other content marketing methods, emails can contain a block of text and still attract attention. However, that doesn’t mean you can’t try to make your email design more readable.
If you want to share multiple stories in one email, split them into sections with different headings and sub-headings, like in this simple business update email.
Visual content makes emails more attractive and can increase the chances that your audience will read your content and click on your call-to-action.
Lay out sections of your email layout for images, preferably at the email template stage.
You will want to keep Email size when adding visuals. Some email servers and clients transmit or accept larger emails than others, as described here.
Even if your service allows you to send a larger email, your email may be rejected if your recipient’s email client has a smaller limit.
Check your Email management software for size restrictions. Always compress your pictures before using them in an e-mail explosion.
7. White space
A newsletter layout needs white space to make it easier to read. If too many elements are crowded together, users cannot read the text or appreciate the graphics.
Due to the limited user experience, your emails may not be converted. In the worst case, Recipients may be tempted to unsubscribe.
Spaces are more important now that most email is accessed through mobile devices.
The smaller screens make the content more difficult to read, so leave space around your content for a better user experience.
8. Calls to Action
A call-to-action is the main way to get around Track conversions of Email Marketing Campaigns. The best email designs have a well-placed and designed CTA.
There is still a lot of discussion about what makes a good CTA, where it should be placed (top, middle, or bottom), and how many CTAs to include in an email.
When it comes to CTAs, everyone agrees:
- Don’t add too many CTAs – two or three are fine, but more and you run the risk of confusing recipients. More options are not always good.
- Your CTA color should be different from the rest of your email design to get noticed.
- When creating a CTA button, keep your text short. We recommend a maximum of two to three words. When you write an anchor text CTA, you can hyperlink a phrase or sentence.
Deciding which CTA placement and design is best for your brand depends on regular A / B tests.
Now that you know what elements to include in your newsletter design, let’s look at what visual elements will help with the conversion.
Graphic email design is more eye-catching than text email. People are attracted to images. So composing an email with pictures can create more interest in your audience.
The best way to do this is to design an infographic email, like in the real estate example below.
There is a lot of information in this infographic, but it is clearly divided into sections. Each story has a heading and an associated icon that tells readers what to expect.
For users who receive multiple emails a day, a graphic email will stand out in their inbox as an easier and more concise way to interact with content.
2. Data visualizations
Like infographics, Data visualizations are a great way to share information through email design.
Data can be overwhelming. However, when this data is turned into visual content, it becomes much easier to understand.
Why should you ask your subscribers to imagine something when you can show it to them instead? After all, a picture is worth a thousand words.
The best email design creates space for strong product images, like in this simple but straightforward example.
Why does this picture work? Because it clearly describes what the headline says – this is the range of products. You hardly need the rest of the text to tell the story.
Photos are a great way to share your messages directly with the audience. However, if you want to leave room for interpretation, you can create illustrations.
An email banner design that includes an illustration can be captivating to your audience. Or you can use an illustration, like in this example, in your focus story.
As attractive as illustrations are, they can be time consuming to create or obtain without the right resources. Understand yours Content production process before choosing this route.
We all know Video is not going anywhere. While Email Marketing They don’t seem like the best place to go for videos, but they certainly are a visual way to incorporate them into your designs.
Videos are engaging and grab your attention as long as they’re not too long.
Please note the rules for responsive email design. Use a Video editor to keep your video short and manageable in size.
6. User Generated Content
The creation of content takes time and energy. For busy marketers it can be impossible to keep up with the demand for Content creation. So why not outsource the process to your users?
Add user generated content in emails you can reduce your workload and build relationships with your customers. Who doesn’t want their content to appear in their favorite brand’s email?
Let your email design reflect your brand personality by highlighting your loyal customers. It’s also a great way to implement social proof in your emails and spread brand awareness.
Like videos, GIFs are engaging and fun. Popular GIFs tell a story with no accompanying text. You can also create branded or product GIFs like in this example using online GIF makers.
Remain approachable again HTML email design Note that your emails will be accepted by email clients and will load properly on smaller screens.
Text email has its place in the world of email marketing. But text content, as insightful as it may be, is still labor intensive for users.
Your email design needs to be visually appealing to encourage users to interact with your content. This also gives them the nudge to click on your CTA and complete conversions
Ronita Mohan is a content marketer at Venngage, the infographic and design platform. Ronita writes regularly on digital marketing, data visualization, design, and small business.