Jellysmack Now Has 360 Million Followers, 10 Billion Month-to-month Video Views


There are now around 50 million creators. However, monetizing influence is not always easy.


Are PewDiePie and MrBeast the new Tom Cruise or Taylor Swift?

In a sense, yes, when Softbank Chairman and CEO Masayoshi Son today announced a Series C investment in Creator Management Group Jellysmack. Because of the investment, Jellysmack is now a unicorn with a valuation of at least a billion dollars, a representative told me via email.

The terms and amount of the agreement have not been released, but Jellysmack has previously raised $ 40 million, so a Series C could easily be anywhere between $ 50 million and $ 100 million.

“Jellysmack combines its AI-powered technology and know-how to identify social video creators and drive their growth by optimizing video performance, attracting new audiences and generating new revenue streams on multiple platforms such as Facebook, Instagram, TikTok, Snapchat and YouTube will be created, ”Jellysmack said in a statement. “The company customizes a creator’s original video for each social platform and then runs extensive multivariate testing on its proprietary technology to help each video find the ideal audience.”

The result: According to the company, around 10 billion video views reach 125 million people every month. Its influencers have a combined 360 million followers.

We now spend more time on our phones than on TV, says Jellysmack, which means that tomorrow’s stars are more on the small screen in our hands than on the big screen on the wall.

So far, 200 top developers have signed contracts with Jellysmack, Son said in his year-end software report.

When they sign a contract, Jellysmack makes a percentage of the revenue from all of their video views. A YouTuber with a million subscribers could make about $ 10,000 a month, Son added, but most Jellysmack developers will have significantly higher numbers. Jellysmack’s top developers include PewDiePie, MrBeast, Bailey Sarian, Derek Deso, Karina Garcia, Charles and Alyssa Forever, and Brad Mondo.

Although the details of the investment have not yet been released, Jellysmack told me that “this funding will fuel international expansion” and “further enhance Jellysmack’s powerful AI technology”.

The new investment also enables Jellysmack to undertake targeted mergers and acquisitions to build its platform.

That makes a lot of sense.

While optimizing a YouTuber’s videos for Facebook, like Jellysmack did for PewDiePie a few months ago, is great, ad revenue is probably the least lucrative way to make money for top influencers.

There’s merch, exclusive access, gated content, and dozens of other revenue models, and I wouldn’t be surprised to see Jellysmack put a simple, clean layer of management over it so that influencers can do their thing and Jellysmack can manage all of the details and monetization issues.

“Media consumption has increased massively in recent years as mobile video content quickly outperformed television,” said Yanni Pipilis, managing partner at SoftBank Investment Advisers, in a statement. “There are now 50 million developers, but only 0.1% can live off their content all day. Jellysmack spans the AI ​​and creative economy to help video makers capitalize on their passion and build new audiences. We look forward to supporting the company in further scaling the platform internationally. “

“Creators are the future of entertainment, and we are determined to discover the world’s most influential talent and use our technology to drive their success across all platforms, both existing and future,” said Robin Sabban, Co-Founder and Co-CEO of Jellysmack.

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