Instagram Assessments New ‘Take a Break’ Characteristic to Encourage Customers to Restrict Time within the App
Instagram is testing a new user wellbeing option called “Take a Break,” which allows users to set reminders to take some time off the app after a certain amount of activity – either 10, 20, or 30 minutes.
Here is an overview of the option of the friendly vending machine Adam Mosseri:
As you can see here, the new option, which some users are prompted to enable in their feed, lets you choose a time period for a reminder to take a break from the app, which then also suggests alternative activities that you can do for one Moment away.
Which could get more users to pay more attention to their Instagram engagement, at least serving as a gentle nudge to disconnect every now and then instead of being dragged into content rabbit holes and / or hours of mindless scrolling.
The feature builds on Meta’s various wellness tools, with Facebook and Instagram already offering time limit reminders to better manage your time in each app, while Facebook also offers a “pause” option to mute individual users, their Posts start to land on your nerves.
Facebook also introduced ‘Quiet Mode ‘last year, which mutes notifications and offers another way to take dedicated time to the app.
Meta spokesman Nick Clegg announced the upcoming “Take a Break” option for Instagram for the first time in an interview last month about the app’s negative effects on young people, as it became known in the course of the latest “Facebook Files” leak. In response to the concern, Clegg noted that Instagram would add the “Take a Break” option, with a particular focus on young users.‘Push teens away from potentially harmful ones Contents.
“We’re going to introduce what I think will make a significant difference. This is where our systems see that the teen is watching the same content over and over and content that may not be beneficial to their wellbeing will lead them to look at different content.”
Combined, the tools give Instagram users more options to manage their time in the app – although both Facebook and Instagram have had time limit reminders since 2018, it doesn’t add anything functionally, except perhaps a few new prompts on such in-stream.
Which then begs the question of what real value the new option will offer. If users can already do this, the real push has to be how to get people to take such action, which maybe these new push notifications will do. But really, Instagram can’t stop you from using the app for as long as you want, and not many users are going to voluntarily limit their time.
So is it really going to be effective? It’s hard to imagine this adding much to the process, although any updates that can help improve wellbeing are worth testing.
But perhaps this is more valuable as a PR exercise in response to claims that Instagram can be harmful to users.
Meta provides the tools for users to better manage such issues, but it cannot be responsible for dictating your time. You either set limits or you don’t.
We’ll see how many people actually turn on the new notifications.