Immersive music expertise startup Stage11 raises $5.8m, companions with Snoop Dogg, David Guetta
The Paris-based immersive music experience startup Stage11 raised € 5 million (approx. € 5.8 million) in a seed round led by Otium Capital, a European venture capital fund supported by Stage11 founder and CEO Jonathan Belolo.
Belolo is a co-owner of France-based Scorpio Music, which has a 45 year history in the music industry.
Stage11 has also signed important partnerships with artists such as Martin Garrix, David Guetta, Snoop Dogg, Ne-Yo, Akon, the French viral street dance artist Salif Gueye and an important strategic fashion partnership with the Institut Français de la Mode.
Belolo is joined by co-founders Jean-Philippe Braud and Gregory Dhonner, co-founders and director of business development at Profirst, a luxury event agency for brands in the fields of fashion, beauty and art (Armani, Chanel, Kering, L’Oréal, LVMH).
Also co-founder is Mani Nordine, the president of the American Artists Company, who specializes in managing artist and celebrity bookings on the A-list (Rihanna, Nicki Minaj, Nas & Lady Gaga).
Meanwhile, Stage11 says it has “started its journey to reinvent music for the metaverse” by using the funds to make strategic hires, sign key artist and brand partnerships, and build its technology platform.
These new hires include executives who have previously worked for Assassin’s Creed, Facebook Oculus, Ferrari, Happy Feet, LVMH, Marvel Avengers, Microsoft Kinect, Nike and Virgin.
Launched in 2020 with offices in Paris and Los Angeles, Stage11 aims to enter several of today’s fastest growing markets, including games, AR / VR, virtual events and digital goods.
The company claims to “redefine the interactive music experience” by combining games, mixed reality and digital collectibles.
Stage11 says it will achieve this by “creating a new creative canvas for artists that allows them to invite fans to live, play and create in their performances and musical worlds”.
Stage 11 added: “These worlds combine immersive gameplay sequences, lifelike performances, cinematic narration and exclusive digital collectibles.
“Fans can not only discover and collect these interactive NFTs, but actually use them to create and share unique personalized content and even perform with their favorite artists.
Stage11 can be accessed on desktop and mobile devices, and the company’s first music experience is expected to hit the market in 2022.
“Building immersive musical events and experiences is only the first step. We’re on a journey together to reinvent the way artists and brands interact with, or even help shape, their fans and audiences. “
Jonathan Belolo, Stage11
Jonathan Belolo, Founder and CEO, said, “As a gamer and a science fiction nerd, I feel like I’ve dreamed of the Metaverse all my life.
“Now that we as a society are on the cusp of realization, I feel blessed to be part of an incredible team that is set out to explore the new frontier.
“Building immersive musical events and experiences is only the first step. We’re on a journey together to reinvent the way artists and brands interact with, or even help shape, their fans and audiences.
“We combine genres, realities and cultures to create something bold, exciting and timeless – yet accessible and entertaining.”
“At Otium Capital, we are entrepreneurs before we are investors. Since entertainment, digital and gaming are part of our expertise, Stage 11 is an obvious choice for us. “
Pierre-Edouard Stérin, Otium Capital
Pierre-Edouard Stérin, founder of Otium Capital, said: “At Otium Capital we are entrepreneurs before we are investors. Since entertainment, digital and gaming are part of our expertise, Stage 11 is an obvious choice for us.
“The founders of Stage 11 are recognized experts in their respective fields (music, fashion, luxury, lifestyle).
“This track record has enabled them to build a top-class team between Europe and Silicon Valley in record time.”
“We see every day that technology influences the entire fashion value chain and affects all processes.”
Xavier Romatet, French Fashion Institute
Xavier Romatet, Dean of the Institut Français de la Mode, said: “We see every day that technology affects the entire fashion value chain and affects all processes.
“The development of Metaverses is another step that opens up a new field of expression for brands.
Romatet added: “The students of the Institut Français de la Mode, the future players in the industry, must be at the center of this revolution.
“That’s why we decided to partner with Stage 11 to work our fashion design students on virtual accessories using their digital metaverse approach that will be presented during the Paris Fashion Week show next March.”
“I’m really looking forward to working with Stage11 and working on amazing virtual experiences together.”
Martin Garrix said: “I am very excited to be working with Stage11 and working on amazing virtual experiences together.
“We’re currently working on my first virtual show with Stage11 and I can’t wait to report more about it soon!”
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