Agencies and marketers can benefit from offering branded email campaigns to their clients. However, some may struggle to convey how branded email campaigns contribute to better results for their customers.
In this article, we share the greatest benefits your customers can experience by opting for branded email.
Cultivate a sense of familiarity and appreciation
With a signature style, readers will quickly recognize your customers’ emails in their inboxes. Even the sole inclusion of the color of a brand has been proven to increase brand recognition by up to 80%.
This has a huge impact on how often subscribers open your customers’ emails and how positively they respond to it. For example, TGI Golf, a group of elite PGA professionals, found their branded emails to be incredible 58% average open rate.
TGI’s chief communications officer, Mark Millard, attributes this success to, like Campaign Monitor Monitor Drag and drop builder makes it easy to create branding campaigns for your clients:
“The ease of use, especially the email builder, has been extremely helpful in what we’re trying to achieve. For me as a marketer, making changes is a quick, easy, and stress-free experience. “
Check out how recognizable this branded email campaign is from one of TGI’s clients:
Increase brand trustworthiness through brand consistency
Brand consistency is critical to ensure that consumers trust the brand.
A Survey 2019 found that 24.5% of business leaders reported that inconsistent branding created confusion in the marketplace, and 18.6% said inconsistent branding resulted in a damaged company reputation. In addition, 60% of company executives said that a unified brand was “very important” for generating leads.
Drops in brand consistency can feel annoying to consumers. If a company’s email marketing doesn’t exactly match the branding on their social networks or website, consumers are likely to lose brand trust and emails will be less effective.
For example, compare this branded email campaign from surf company Rip Curl to their other marketing:
The Rip Curl brand remains consistent across its marketing channels, with a consistent logo, fonts and colors, and similar image options.
To improve the consistency of your emails, it’s worth creating one or two custom email marketing templates to keep every piece of communication on the brand.
Strengthening the brand meaning beyond the product or service
A key role branding plays is creating meaning beyond the product or service.
Branding goes beyond a company’s visual identity and helps convey a company’s core values to consumers. And values are becoming more and more important: 77% of consumers want to buy from brands that share their values
When a customer has a strong brand, it is important that the brand is incorporated into their email marketing so that consumers continue to recognize the brand based on its identity and values. In turn, strong, branded emails are likely to lead to increased revenue.
For example, Bluetent, a digital marketing agency, found that using custom branded emails for their clients Sales increased by $ 50,000.
Ryan Austin, Director of Marketing at Bluetent, estimates that Campaign Monitor’s email builder allows them to code their own emails for their clients:
“Ultimately, we chose Campaign Monitor because we felt that the platform was extremely innovative and perfectly aligned with our goals. The app offers a whole portfolio of templates, but we also have the freedom to program and implement our own. ”
For example, take a look at one of the branded customer emails that Bluetent created:
When it comes to standing out from the crowd in crowded inboxes, the best strategy is to create strong branded emails. Branded emails help consumers quickly identify a brand in their inbox, feel more secure, trust the brand, and remember the brand’s values.