Are you looking for a social media manager for your agency?
Or research what salary you have to pay a social media manager for your aspiring company?
You have landed on the right page.
According to the latest social media statistics, 4.20 billion people use social media. Given the abundance of users and the ever-evolving nature of social media, social media managers are in great demand.
In this blog, we are going to discuss some key questions about evaluating the salary of social media managers at the beginning of your recruiting process.
This includes determining the competitive salary for the position and its variation with qualifications, skills, time in the industry, company size and location.
Armed with this information, you can set a budget for the position and attract a suitable candidate for the position.
First, let’s discuss the responsibilities of a social media manager, as well as the qualities and skills they should bring.
Social media manager create as well as Maintenance of brand campaigns, marketing campaigns, and Corporate presence throughout different Social media platforms.
They also know the best social media metrics to focus on when calculating results. In addition, your task also includes the analysis of competitors, industry trends and target groups of the product / brand / company.
The role is fast moving and includes several tasks per day.
Below we give you a detailed breakdown of what a social media manager does to help you find the best candidate.
Main responsibilities for the role
The tasks of a social media manager can be divided into three categories:
A social media manager has to deal with different tasks every day. The most common are:
- Creation of a social media strategy for long-term and short-term advertising campaigns.
- Manage the results according to the social media strategy.
- Give briefings on social, digital, and studio content.
- Create reactive and proactive content.
- Schedule posts to ensure optimal content distribution.
Social media channels
- Make sure the brand is using the right social media channels.
- Management of a selection of social media platforms (e.g. Facebook, Twitter, Instagram, YouTube and LinkedIn).
Social media communities on different channels
- Interact with the audience on each network.
- Creation and maintenance of adequate opportunities for interaction with the audience on each of the social media platforms.
- Make sure the social media team produces high quality, engaging content on a daily basis.
- Manage weekly social content calendars.
- Analyze and report the effectiveness of a campaign.
- In addition, you analyze and report monthly / weekly / quarterly on the social media performance of the brand / company.
- Manage schedules and budgets for social media campaigns.
- Notifying stakeholders and marketing directors about deviations.
- Forecasting, optimizing and managing budgets through coordination with the finance department.
A social media manager must support and support both the junior and senior members of the social media team.
3. Working together
Social media managers need to work with external and internal stakeholders:
- Work with internal stakeholders like product managers, customer insight experts, and designers to help develop and run social campaigns.
- Network by showing up at large social events to help establish the company’s branding presence.
- Develop and maintain smooth working relationships with key social strategy partners (brands / channels / influencers etc).
For social media managers who work in an agency, the tasks can also include looking after customers in different time zones, creating routine reports and carrying out customer research in various industries.
You would also need to set and achieve social media key performance indicators (KPIs) and lead customer onboarding meetings. Regular performance updates and real-time client relationship management could also be part of their remit.
The qualities to look out for
In addition to deciding who to be a social media manager, you also need to consider the qualities you are looking for in the right candidate. These soft skills distinguish an efficient social media manager from an average one.
You may have to pay a higher salary for these skills, but you will definitely get a higher return.
A good and competent social media manager must:
- You are adaptable and willing to experiment
- Be creative enough to design and implement innovative campaigns
- Pay attention to details
- You have excellent communication skills and effective messaging skills
- Be passionate about work
- Be a critical thinker
- Have knowledge of data interpretation and optimize the strategy based on different data models
- Being able to lead the team to success
- Be organized and multitask seamlessly
What skills to look out for
Now that we’ve sorted out the responsibilities and qualities, it’s also important to know the skills to look for in a social media manager. The right person should have a large number of the skills listed below:
- Visual design functions (videos and graphics)
- Copywriting and editing skills
- Community engagement expertise (as it is required to interact with people on social media platforms)
- Public speaking
- Behavioral Psychology (to understand the mindset of users to encourage social engagement)
- Curiosity about new trends and technologies on the market
Some other skills that make a great social media manager are fine-grained research, writing, SEO knowledge, and visual intelligence.
The experience they should have
Another thing to consider when hiring a social media manager is the type of experience you want for that role.
As an agency, you might want to look for someone who has experience managing multiple clients at the same time.
Here are a few examples of the required experience we’ve gained from some job postings when looking for seasoned social media managers:
- Experience as a social media manager
- Experience managing multiple clients
- Experience in running and managing blogs
- Experience in managing paid campaigns related to app installation
- Experience in other marketing areas
- Experience in producing video content
- Experience in managing complete end-to-end social media campaigns for brand awareness and acquisition.
According to Indeed.com, the average base salary for a social media manager in the United States is $ 47,774 per year. As for monthly salary, the average salary of a social media manager per month is $ 3,382 in the United States.
According to LinkedIn, social media managers in the US enjoy a base salary of $ 50,000 a year (Range $ 31,000- $ 85,000). This is based on 2,581 salaries submitted by LinkedIn members who work as social media managers in the United States.
Some more insights into the salary of a social media manager in the US based on their level of education and field of study:
Also take a look at the image below to understand the impact of high paying skills and qualifications on the salary of social media managers in the US.
According to Indeed.com, 44% of US social media managers believe their salaries are sufficient to support their lifestyle in their respective location.
Regardless of the industry, employers can expect to pay lower salaries for newcomers to social media with zero to minimal experience.
According to LinkedIn, social media managers with less than 1 year of experience in the United States have a base salary of $ 40,000 per year. In contrast, social media managers with 6-14 years of experience and above have a base salary of $ 70,000 per year in the US.
When determining the Social Media Manager Salary for your United States business, it is important to know the Social Media Manager Salary by city. Take a look at the table below, which shows the highest paid cities for a social media manager in the United States.
If you look at the current scenario, the salary for social media managers tends to increase with the size of the company. Take a look at the picture below to understand better.
The information in the picture gives you a good overview of the salary offered depending on the size of the company. This will make it easier for you to determine the salary of your social media manager.
The number of years you’ve been in business, the number of people on your marketing team, and the overall health of your company are also important parameters to consider when making a salary decision.
We have now established one thing – the salary of social media managers differs depending on training, location, experience, skills and company size.
So keep these factors in mind when determining the salary for a social media manager for your company. Also, remember to choose a salary that fits the overall financial structure of your company while you are setting the final salary numbers.
Now that you’ve done that part, it’s time to find your perfect social media manager! We are all aware of the benefits of social media marketing, and finding the best talent is only half the battle.
Another important aspect of social media marketing is using a robust tool that can make your social media marketing efforts easier. SocialPilot is one such tool.
Book a demo today to see how we can help you achieve your business goals.