Here is How To Get Extra Folks To Fill Out Your Electronic mail Survey

When it comes to Email surveysyou have to step lightly. About a third of survey recipients tend to leave it unfinished, and the majority will toss it in their trash when they see the word “survey” in the Subject line.

However, surveys are critical to staying competitive. They are a necessary component in order to understand the needs of your consumers and to improve your products as well Marketing plans.

Surveys not only run the risk of being time-consuming and boring for the recipient; Spending time putting them together can be pointless because marketers aren’t sure how many people are actually filling them out.

So, to simplify things and help you get critical Consumer feedback, here are some best practices to encourage your customers not only to open your survey emails, but also to fill them out.

13 best practices to get your customers to fill out your email surveys

1. It’s all about the subject lines

The subject line of the email is the first impression your recipients have of your email. It can be the deciding factor whether your emails are open or not. It’s important to highlight the subject line to set the tone for your survey.

Before creating your subject line, be aware that surveys are not for everyone. Nobody wants to answer those “Make the Company Better” surveys, and if your subject lines have the word “Survey” in them, I’m sorry to say that you’ve already lost half the battle.

Try to write a subject line that gets your customer involved in the process or, better yet, do it all through them.


Instead of: “Help us improve.”

Try: “Your expertise is required” or “Let’s chat”.

You can easily see how the above subject lines engage and engage the customer in a conversation.

2. Personalization is key

74% of marketers say personalization increases customer loyalty Rates. But, Email personalization it’s not just about using their names in the subject lines or in the email body; it’s more than that. It’s about taking details like your users demographics, their purchase history, how much money they spent on your platform, etc. and using them for a very targeted and personalized user experience.

Gathering and organizing this amount of data requires a versatile platform, so make sure you get into a sophisticated one Email Marketing Platform which is also equipped with robust automation and integrated CRM functions or which can be easily integrated into other CRM platforms.

To personalize your email surveys, try sending one with a recent purchase and asking them what their experience is with this product.


Hey [Name],

273 customers love them [product] you bought too. We have to say you have incredible taste!

What others love about this product:

[Customer testimonials on product]

We would of course also be happy to hear your stories and experiences with the product.

What do you have to say We are listening!

[link to survey]

Thanks very much!

3. Don’t be boring, get creative

Marketing is all about creativity.

Whether you’re creating an email survey, the subject line, or just your marketing content, you need to be creative. Otherwise there is no point in expecting any kind of return.

Creative approaches are remembered and see results.

Do you remember the Pepsi commercial where a kid bought two cans of Coca-Cola from a vending machine, stood on them, and then bought a can of Pepsi?

Creativity can take many forms: images, videos, text, or any other media format. It engages your customers, and when you have their full attention they are more likely to be forced to take action.

And if you are not an expert at it write creative email copy, you can always outsource your content creation either from an agency or one Newsletter writing service.


A survey email from Precisely.

4. Take advantage of the fact that people love incentives

Business is all about giving and then taking. If you need additional help getting someone to fill out a survey, try giving a discount on a product or service offering.


Offer 15% off your next purchase for taking the survey and see how many survey responses you get. You can also try sending survey participants a one-time discount code.

Not everyone will redeem their offers, but this approach will show you the top performing offers so you can tailor your marketing efforts accordingly. You can see which products and services have higher survey response rates and apply that knowledge to future survey efforts.

5. Briefness is never ignored

More than half of your customers won’t get past the first few questions in the survey. Why?

People’s attention span is just that big. If you don’t find the current item on your screen interesting enough, scroll down or move on to the next item on your to-do list. Keep this in mind and create surveys that are short, simple, and as engaging as possible.

One to three minutes should be the maximum time limit for completing a survey that contains a maximum of 10-15 questions. This also shows your survey participants that you respect and value their time.

6. Do it for her, not for you

If you mention how the survey will help you or your business grow, it won’t keep your recipients’ attention for very long, let alone encourage them to complete the survey in the first place. Instead, show them how they will benefit from completing the survey.


Instead of: “This survey will help our company improve and grow.”

Try: “By completing this survey, you are helping us serve you better.”

7. Mention how long it will take to complete the survey

If you want people to answer your questions, make sure you include how long it will take them to do it. If the survey is lengthy and can take 10 minutes or more, tell the truth.

It is very likely that respondents will be happy to start this survey if they know how long it will take. As mentioned earlier, this shows them that you respect their time, which creates trust and authenticity for your brand.

8. Combine urgency with incentives

We already mentioned the power of incentives, but combine that with a sense of urgency, and you have a successful survey strategy. Adding urgency can increase your conversion rate and create a feeling of FOMO that a lot of people can’t refuse.


“You are entitled to a 20% discount on all of our products. Fill out this 5-step survey to receive it before midnight. “

You can also embed countdown timers in your emails and on the survey page to help people act quickly.

9. Use embedded email surveys

Using AMP capable Embedded email forms or simply writing a question and then sending it off can improve response rates because it’s easier. People are more likely to take surveys because they are not directed to external links.

10. Make the survey mobile-friendly

Make sure your surveys are rendered on mobile and responsive on all devices.

Otherwise, if you send a survey link to people and it doesn’t work on their mobile devices, you risk getting full participation. Check your survey on multiple devices beforehand to maximize your conversion rate.

11. Use a powerful call-to-action

Like the subject line of the email, the call-to-action that you include in your survey email may or may not be successful, regardless of whether or not your recipients complete the survey.

Inserting a strong call to action is an important practice for Email Marketing. Why? Because it is very likely that readers will skip the email body and go straight to the CTA.

Since it may be the only thing your readers see, it’s important that it is persuasive enough to encourage action.

12. Be grateful

Good business always practices gratitude. Make sure you always thank your customers for their time.

First and foremost, it’s the polite thing. Second, it makes people feel recognized and special because they are actually doing you a favor. Third, you can also use this way to confirm that you received their responses.

Also, if possible, send a custom message with a funny picture or video clip to make them laugh. This will surely make their day.

13. Track engagement and send out follow-ups

By implementing tracking on your surveys, you can analyze which questions your survey participants dropped out on, what your success rate is, and which questions produce the best or worst results. By analyzing this data, you can always come up with new and improved strategies to improve your survey game.

They also use tools like Thrive Quiz Builder can help you compile surveys and keep track of every step of the way.

It also minimizes your effort by showing all the necessary data you need for analysis, such as: For example, which questions have a higher drop rate, what the completion rate is, how many have reached the results page, and how many shares your survey has received.


Wrap up

A Email list for your business is the most important asset you can ever have.

And to further maximize your efforts, you always need a feedback system so you can see what changes need to be made to get more sales and customers.

Surveys are not easy to take, so you need to make sure that you get them Survey software and tools, ask the right questions, check that your customers are answering them, and then interpret their answers correctly to take actionable steps to success.

I hope this little bit of information will help your company develop a better survey strategy so that you can stay up to date on what your customers like and dislike, and in which areas your company can improve.

Author biography

Palash Nag is a freelance content marketer covering all aspects of digital marketing that help businesses grow, including SEO, content marketing, copywriting, social media, and more. Connect with him on Twitter: @palashnagannu.

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