Google now permits the sale of medical assessments kits

Google has updated its Merchant Center policy that now allows you to list your home, lab and over-the-counter test kits in both free and paid Google Shopping.

What’s new. Google’s new policy states: “Home or lab results medical test kits are now allowed in shopping ads and free listings. This includes over-the-counter test kits. Every medical test kit must comply with country-specific regulations. “

What’s not new. According to Google, this policy will not change that retailers will continue to be responsible for ensuring that their products comply with applicable laws and guidelines. Google said, “For example, test kits sold in the US must be FDA approved or emergency approved. Medical test kits will continue to be classified as medical devices. “

More details. For more information on this policy change, see the Google Health and Medicines support area in the Google Merchant Center.

Why we care. If you are selling these types of goods and services, you can now view them in Google Shopping through the Google Merchant Center. You can also use Google Ads to promote them on Google Shopping.

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About the author

Barry Schwartz is an editor at Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY-based web consulting firm. He also runs the Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is called Cartoon Barry and can be followed here on Twitter.

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