Google updated their logo scheme markup guidelines to say it is now required in order for the logos you submit in the scheme to look good on a pure white background.
The new directive. In the new guidelines, a new line has been added to the “Required Properties” section that reads: “Make sure the image looks the way you want it on a pure white background (for example, if the logo is mostly white or gray, it may not look what you’d like). want it to appear on a white background). “
Where the logo can show. Where does this logo appear in Google search results? It can show up in the knowledge area, maybe in top stories and other areas:
Why we care. If you want your organization’s logo to appear in Google Search, where logo markup can appear, e.g.
About the author
Barry Schwartz is an editor at Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a New York-based web consulting firm. He also runs the Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry’s personal blog is called Cartoon Barry and can be followed here on Twitter.