Facebook has announced a number of new initiatives related to this year’s Cannes LIONS Marketing and Promotion Summit, which will be a virtual event with live streaming sessions over the next week due to COVID-19.
The Facebook team will attend a number of events and provide insights into how brands are making the most of the platform’s advertising tools and processes.
And for marketers, this could provide valuable insights – here are the top sessions Facebook reps will be attending:
- Why creativity is important – Join Alvin Bowles, Vice President of Business Engineering and Partner Solutions, in conversation with Kirk McDonald, CEO of GroupM NA to see how Facebook and its partners are innovating in the creative space.
- The big leap – Mark D’Arcy, Vice President of Global Business Marketing and Chief Creative Officer, shares his perspective on three important changes – catalyzed in the last year – that will empower people and shape the future of business and marketing.
- The future of the creator economy – To join Fiji Simo, Head of the Facebook app and Axios Media reporter Sara Fischer for a chat on how businesses and YouTubers are unlocking new revenue streams, reaching new audiences with tools that push creative boundaries, and the steps Facebook Inc. is taking to become the primary target for emerging and established YouTubers. Then hear firsthand from one of the top creators in the industry – actress, writer, and comedian, Daphnique Feathers.
It’s unclear whether Facebook will announce any new initiatives at the event, but the final session with Fidji Simo in particular could provide some new insights into monetization tools and growth plans for YouTubers.
Events will be streamed on the Cannes LIONS website, with select availability on Facebook on Facebook on the Cannes LIONS events page.
In addition, Facebook also sponsors “The Good Track,” a series of events during the summit aimed at “celebrating the companies, brands and creators that are making the world the better”.
Facebook is also given awards in two categories: “Glass: The Lion for Change” and “Sustainable Development Goals Lions”.
“Glass is a dedicated Lion who celebrates culture-changing creativity and a place to praise ideas that are meant to change the world and combat inequality or prejudice between the sexes and affect the world.”
Finally, as part of the initiative, Facebook is also making free virtual Cannes LIONS live access cards available to 500 members of its Rise program. The Rise program, which Facebook launched in Brazil for the first time last year and expanded further in March, aims to Assistance in the upskilling and retraining of agency staff to meet the main demand and assistance in the face of the pandemic.
The Cannes LIONS event is always full of valuable insights and inside notes, and while it costs around $ 300 per virtual ticket, it might be worth it for those who should better understand and plan emerging trends for the next evolution in marketing and Advertising.
As mentioned earlier, Facebook will also be sharing some content for free on its Cannes LIONS event page.