Fb Highlights Black-Owned Companies for Juneteenth, Offers Instruments to Enhance Consciousness


Facebook is keen to highlight black-owned companies as part of its broader initiatives for Juneteenth, with new showcase collections in Facebook and Instagram stores, as well as special video programs hosted by Queer Eye host Kamaro Brown.

As explained by Facebook:

“The coronavirus pandemic has hit all small businesses, but black-owned small businesses have been disproportionately affected by higher closure rates and lower sales. To help buyers discover and support Black-owned companies on our platforms, Facebook Shop and Instagram Shop are publishing collections of products from Black-owned companies under the theme #BuyBlack. “

As you can see here, the themed collections will highlight products from a number of Black-owned companies as well as curated collections from various influencers.

Kamaro Brown, meanwhile, is also hosting a new video series on Facebook Elevate, in which he continues to introduce black-owned small businesses and give tips on how others can get involved in the initiative.

Facebook has also released a number of new visual templates to help brands show their support, including a number of Post and Stories Frames.

Facebook #BuyBlack initiative

As previously mentioned, the program is part of Facebook’s broader initiatives for Juneteenth, with The Social Network also working with Tina Knowles-Lawson to provide more insight into the history of the event.

Given the impact of the pandemic and the rise of the #BlackLivesMatter movement, this Juniteenth becomes more meaningful and important, and it is important for Facebook and all companies in the public to show their support where they can.

The new tools and templates from Facebook can help, while the video content and insights can help to better understand the meaning and importance of the event.

Learn more about Facebook’s various Juneteenth initiatives here.

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