Execs, Cons, Alternate options, and Extra

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Based on Mad Mimi’s features, pricing, and excellent support, Mad Mimi is one of the best email marketing tools available in its class. Mad Mimi is an affordable, well-designed, and agile email marketing software that works best for small and mid-sized businesses. However, Mad Mimi does have some drawbacks which stand out while using the system. While the basic nature of the platform provides you with easy-to-use software, it also brings with it a lack of complex features which you may need to run your marketing campaigns effectively.

Pros

  • Provides all its features on one page, making it very easy to maneuver and utilize the tools offered.
  • It’s customer support offers outstanding support. Additionally, they are quick to respond with relevant responses.
  • The contact management tool provided enables you to manage your lists efficiently. As a result, you save a lot of time which could be used to improve other aspects of your campaign.
  • Provides affordable packages which are appealing to small businesses.

Cons

  • The templates designs provided are very basic, with little customization to offer. This could be updated by providing more templates or giving more customization options.
  • It does not offer complex tagging and workflow processes.

Best Email Marketing Platforms

ConvertKit

ConvertKit logo

Email marketing, email designer, automations, landing pages and commerce

Free plan available: 0 – 1000 subscribers + unlimited emails

GetResponse

GetResponse logo

Email marketing, website builder, marketing automation and conversion funnels

30 days free trial: 0 – 1000 subscribers + unlimited emails

AWeber

AWeber logo

Email marketing, automations, landing pages, sign up forms and integrations

Free plan available – 0 – 500 subscribers + unlimited emails

What is Mad Mimi?

Mad Mimi is an affordable, well-designed, and agile email marketing software built particularly for small and mid-sized businesses. This software simplifies creating attractive HTML emails by offering a feature-packed email marketing platform coupled with template-free email design tools.

Founded by Gary Levitt in 2007, Mad Mimi has since grown to offer its services to over 125,000 customers worldwide. Some of Mad Mimi’s biggest customers include Disney, Facebook, and Kellogg’s.

How Does Mad Mimi Work?

Mad Mimi offers a basic email marketing platform that makes it easy for beginners and veterans to create marketing content and run marketing Campaigns. In addition, the platform enables integration with a multitude of software that enhances your marketing campaign performance. 

Furthermore, you will be able to capture more contacts and nurture them into prospects and convert them into buying customers. Finally, it also provides you with valuable insights which help you increase click-through rates thus, boosting sales.

Mad Mimi is an email marketing platform that allows you to;

  • Manage your contacts lists by utilising Data Export and Import tools.
  • Create personalized emails using the provided templates.
  • Automate email responses using the autoresponders feature.
  • Track and manage your campaign performance using real-time data gotten from reporting and analytics tools.

Mad Mimi Features

Integration

Mad Mimi supports integration with a multitude of software. As a result, you can manage your marketing activities and capture more leads. What’s better, you can improve your engagement with your audience. Below are some of the integrations supported by the platform.

CRM integration

The CRM integration enables you to further improve your marketing efforts by producing personalized marketing content, providing customer support, or adding promising contacts to your lists in real-time. Some of the platforms it integrates with include;

  • Freshbooks
  • ShootQ
  • Zoho CRM
  • Desk
  • Nutshell CRM
  • Insightly
  • Clinchpad
  • Sugar CRM
  • Capsule CRM

Social media integration

Mad Mimi supports social media integration to help you increase your outreach and capture more leads. Some of the platforms it supports include;

  • Facebook
  • Twitter
  • Pinterest
  • Ambassador
  • Promo Simple
  • Rafflecopter

E-commerce integration

E-commerce integration allows you to operate and maintain your business functions seamlessly. Some of the e-commerce platforms Mad Mimi integrates with include but are not limited to;

  • Etsy – This integration allows you to synchronize your Etsy shop listings for you to add them to your newsletters easily.
  • CartLoom– CartLoom has features to enhance every aspect of your online store and integrates with Mad Mimi. So, you can seamlessly add customers to your audience lists.
  • PayPal Zap– Automatically update your email lists with new customers when you connect your PayPal account to Mad Mimi via Zapier.
  • Shopify – With the help of Zapier, add your Shopify customers to your Mad Mimi audience in real-time.
  • WordPress eStore Plugin – Add customers that purchase products through the WordPress eStore Plugin directly to your Mad Mimi Audience.
  • Gumroad Zap – Sell your digital products directly to your customers, and connect those sales to Mad Mimi via Zapier.
  • As an Etsy seller, Handmade Newsletter uses Handmade Newsletter to build an audience for your shop and sync your lists to Mad Mimi automatically.

Reporting and Analytics

Mad Mimi provides you with a clean and simple analytics interface. As a result, the platform helps you better understand your campaign performance and make relevant improvements where need be.

In addition, the reporting and analytics tool allows you to get insights into all the essential data such as open, click-through, and unsubscribe rates. Moreover, integration with the Google Analytics tool is seamless. For instance, it helps rewrite the URLs in your emails so that any traffic from specified Mad Mimi mailouts is easily traceable in your Google Analytics reports.

List Management

The list management tool makes it easy to manage your lists with automated suppression of bounces, unsubscribes, unlimited lists, segmentation, and much more.

Additionally, you can add audience members individually, via CSV files, or just by copying and pasting them from your spreadsheet for a quick start. Mad Mimi also detects addresses and gets rid of duplicates, bounced emails, and unsubscribes automatically.

As a result, the platform provides you with a perfectly painless way to add, move contacts between your lists, or start a new list.

Furthermore, Mad Mimi’s Web Form is easy to install and customize. For example, you can sign-up your subscribers then add them to multiple lists simultaneously. What’s more, the software helps you acquire the data you need and segment your audience for maximum targeting. 

Moreover, using Mad Mimi can create personalized welcome messages and schedule your emails, all while linking up to your lists. Consequently, you will be able to choose just who to send to at any time without even having to be there.

Autoresponders

The Autoresponders tool enables you to automatically send emails to your audience whenever a specified action is triggered. The autoresponder tool is also easy to use because setting up drip campaigns is a quick and seamless experience.

However, you will be limited to sending emails based on time intervals and event dates such as birthdays or anniversaries and nothing more sophisticated.

Mad Mimi Pricing

Mad Mimi offers four pricing plans, namely Basic, Pro, Silver, and Gold. Below is a table with more in-depth information about the pricing.

Plan What’s included Price
Basic 500 contacts
Normal speed
Unlimited emails
Unlimited storage
$10 per month
Pro 10,000 contacts
2x speed
Unlimited emails
Unlimited storage
$42 per month
Silver 50,000 contacts
3x speed
Unlimited emails
Unlimited storage
$199 per month
Gold 350,000 contacts
4x speed
350,000 emails
Unlimited storage
$1,049 per month

Your subscription will be automatically renewed and billed from your preferred payment method on file each month. If you wish to cancel your subscription, you can do so online in your Mad Mimi account or by contacting support@madmimi.com.

Is Mad Mimi Legit? Mad Mimi Reviews

Mad Mimi reviews score a highly rated 4.3 out of 5 stars on G2 and an even more impressive 9.9 out of 10 stars on Trustradius. 

Most users have expressed satisfaction with the services offered by Mad Mimi, terming the software as reliable and secure. Users have praised Mad Mimi for having easy-to-use software full of features at an affordable price point with the basic plan starting at $10 per month.

However, Mad Mimi’s features are mostly basic with little support for complex tasks such as managing your workflow processes.  

Mad Mimi Pros and Cons

Mad Mimi Pros

  • Provides all its features on one page, making it very easy to maneuver and utilize the tools offered.
  • It’s customer support offers outstanding support. Additionally, they are quick to respond with relevant responses.
  • The contact management tool provided enables you to manage your lists efficiently. As a result, you save a lot of time which could be used to improve other aspects of your campaign.
  • Provides affordable packages which are appealing to small businesses. 

Mad Mimi Cons

  • The templates designs provided are very basic, with little customization to offer. This could be updated by providing more templates or giving more customization options. 
  • Does not offer complex tagging and workflow processes.

Mad Mimi Review Verdict: Is Mad Mimi Worth It?

Based on Mad Mimi’s features, pricing, and excellent support, Mad Mimi is one of the best email marketing tools available in its class. Mad Mimi is an affordable, well-designed, and agile email marketing software that works best for small and mid-sized businesses.

However, Mad Mimi does have some drawbacks which stand out while using the system. While the basic nature of the platform provides you with easy-to-use software, it also brings with it a lack of complex features which you may need to run your marketing campaigns effectively.

Mad Mimi Alternatives

Mad Mimi may not be the software for you because of the lack of complex features or personal preference. Some alternative software that you may use in place of Mad Mimi includes Sendinblue, Constant Contact, and MailChimp.

Software Free version What’s included
Mad Mimi No Free Version Available
Sendinblue Free Version Available Unlimited contacts
Up to 300 emails a day
Constant Contact Free 60-day Trial Version Available All features
MailChimp Free Version Available 2000 contacts
10,000 emails

Mad Mimi vs. Sendinblue

When comparing the two solutions, Mad Mimi is easier to use, set up, and administer. However, most users prefer doing business with Sendinblue due to its more complex nature.

Users of both software have reported more satisfaction while using Sendinblue. Additionally, when comparing the quality of ongoing product support, Sendinblue offers a more responsive experience. 

sendinblue logo

Sendinblue Summary

  • Price is approachable to any business, also offers a free plan which lets you send 300 emails per day
  • SMS, chat, and social media add new engagement alternatives
  • Designed to be simple to use and manage
  • It provides an easy-to-use CRM with all the necessary features

Mad Mimi vs. Constant Contact

Even though Mad Mimi’s basic nature makes it easy to navigate, Constant Contact provides more effective tools that offer better customization than Mad Mimi. 

Constant Contact and Mad Mimi both meet the requirements of users at a comparable rate. However, when it comes to feature updates and roadmaps, Constant Contact is the more reliable option.

Mad Mimi vs. MailChimp

Both Mad Mimi and MailChimp provide their services to small and medium-sized businesses. However, MailChimp offers more complex features compared to Mad Mimi. In addition, Mailchimp offers a free version which is not available on Mad Mimi.

Mad Mimi FAQ

If you edit your promotion after it’s been sent, your subscribers will only be able to view your promotion in the condition it was initially at the time of sending. Consequently, the web and inbox views will not change and will still reflect their original content.

What Happens When I Go Over My Audience Limit?

You can go over your audience limit in a couple of ways, either by importing contacts into your audience manually, which puts you over the limit. Alternatively, you can have a web form out there on the web, which helps collect new subscribers. When this happens, Mad Mimi will let you know right away! You’ll get an email notification from Mimi, telling you that you’ve gone over your audience limit.

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