Every day web optimization Repair: Auditing for Technical web optimization Issues with Moz Professional
Where should you start with technical SEO?
Technical SEO work ensures that the time you’ve spent on on- and off-page SEO pays off – if a website can’t be crawled and indexed, the content on that website may not rank, no matter how high or quality it is linked – it is worth it. For this reason SEO professionals know that a comprehensive search engine marketing strategy should include regular reviews of the technical condition of a website and its areas for improvement. But how do you know which options are most important when you discover those options? What information can you provide your managers and web developers with so they know which issues are worth their time and attention?
The technical SEO situation of every website differs depending on the platform, code base, history and complexity. As an SEO manager here at Moz, I use information from our campaign tools to make recommendations on the urgency and forecast impact of our website’s technical SEO needs. Our developers use this insight to plan their sprints, making sure that the most urgent fixes and those most likely to move the SERP needle are prioritized.
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The site crawling tools in Moz Pro can help you identify a variety of issues that can affect the crawling, indexing, and ranking of the content you have worked so hard to develop. In this series of Daily Fix videos, we’ll show you where to find these issues and, what’s just as important, how to use the tools’ sort, filter, and CSV export capabilities to organize them according to their impact on your business general SEO technical health.
How do you prioritize your technical SEO work? Let us know in the comments below which metrics mean the most to you and your website!
Prioritize crawling problems
Once the Moz crawler finishes crawling your website, the All Pages Crawled report provides a full list of the crawling, indexing, and content errors that were detected during the process. With such extensive coverage, this list can be overwhelming!
Zac shows you how to filter and sort your full list of issues within your Moz Pro campaign and using a CSV export so you can focus on the pages with the most problems or the highest page authority.
Analyze the crawl depth of important pages
The crawl depth metric describes how many clicks it takes to go from your home page to another page on your website. Both search engines and users visit easily accessible pages more often, so it is important that all user-friendly pages are quickly accessible.
Eli shows you how to analyze the architecture of your website based on the crawl depth so that you can adjust your internal link structure to make your most important pages easier to access and save valuable crawl budget.
Identify and fix duplicate content
The Content Issues tool in Site Crawl is a quick and easy way to identify potential duplicate content on your site that could cause search engines to index and rank the wrong version of a page.
Jo uses the Duplicate Content feature to find pages that would benefit from canonicalizing, redirecting, or rewriting content to avoid SERP confusion.
Prioritize site performance / CWV improvements
As of June 2021, Google will use key website performance metrics called Core Web Vitals to inform its SERP rankings. Websites that load slowly or otherwise provide a poor user experience could be left behind as part of this latest algorithm update.
Using Moz’s robust Performance Metrics tool, Emilie shows you how to check the Core Web Vitals of your pages in bulk, saving you time and helping you understand where your site developers should focus their efforts.
Would you like to try the Moz Pro tool? First sign up for our free 30-day trial and then book a complete solution with one of our onboarding specialists.
We’d love to hear about your SEO goals and how we can help you!