European Music Managers Alliance hires Yvonne Stausbøll as its first Govt Director


The European Music Managers Alliance (EMMA) has hired Yvonne Stausbøll as its first managing director.

Founded in 2018, EMMA is a pan-European executive body whose goal is to “ensure that managers are more closely involved in all discussions and decisions that affect the future direction of the global music business”.

Stausbøll will be based in Brussels, where she will be responsible for the overall management of EMMA and the organization’s involvement in political issues across Europe.

With over 25 years of experience in public affairs in Brussels, Stausbøll “brings her extensive knowledge of the European public order environment – including 15 years in the European Commission and in the European Parliament,” says EMMA.

Stausbøll was previously the head of the independent trade association UPEI in the energy sector. Stausbøll has been working in the music and culture sector since 2019, most recently at the cultural organizations Music Without Borders and Freemuse.

EMMA provides a single point of contact for working with music managers across Europe to create a dialogue between industry and policy makers. The organization brings together music manager forums in Belgium, Finland, France, the Netherlands, Norway, Poland, Spain, Sweden and the UK and has links with allied organizations in Australia, Canada and New Zealand.

Together, EMMA represents more than 1,200 music managers across Europe and 600 worldwide, who in turn represent the commercial and professional interests of tens of thousands of artists, songwriters, producers and DJs.

“I am very happy to welcome Yvonne as our new managing director and look forward to working with her.”

For Kviman, Emma

Per Kviman, Chairman of EMMA, said: “I am very pleased to welcome Yvonne as our new Managing Director and look forward to working with her.

“This is an important step for EMMA. Yvonne’s extensive experience will help move our organization forward, ensure that music managers are at the center of political debates in Europe, and expand our engagement with other music-based organizations. “Music business worldwide

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