Eshy Gazit, supervisor of Ok-Pop stars Monsta X, to promote artist improvement agency Gramophone Media to LiveXLive
Los Angeles-based livestream and on-demand content platform LiveXLive Media has signed a LOI to acquire artist and brand development company Gramophone Media, Inc.
Founded by Eshy Gazit, New York-based Gramophone specializes in music PR, A&R, strategic marketing, brand positioning, graphic design and social media management.
Gazit, who acts as artist manager for K-pop stars Monsta X, joined the management conglomerate Maverick owned by Live Nation in 2019.
In addition to his work with Monsta X, Gazit is perhaps best known for his work with K-pop megastars BTS, for whom he served as a U.S. partner between 2016 and 2018.
As part of the acquisition, the Gramophone Media team, including Gazit, who is the company’s president, founder and sole shareholder, will remain with Gramophone Media upon completion of the transaction, as will Patrick Ermlich (co-founder and CMO).
The planned takeover is expected to be completed before the end of June 2021, subject to the usual and other closing conditions.
Gramophone Media will operate as a wholly owned subsidiary of LiveXLive.
In addition to BTS and Monsta X, Gramophone Media’s current and past customers and platforms include Tiffany Young, Melii, Lil Simz, San Holo, Steve Aoki, Jazz Cartier, Kiiara, Zhu, Tessa Violet, Tayla Parx, Jesse McCartney, Joshua Radin, KT Tunstall, Ani DiFranco, Randy Jackson, WIX, Amuse IO and others.
The company represents a list of over 400 artists and platforms.
NASDAQ-listed LiveXLive says the deal complements its online digital talent search platform Self Made.
The company also adds that the acquisition is expected to be “instantly profitable” and adds a new component to its “flywheel” of complementary businesses.
The transaction marks LiveXLive’s sixth acquisition and follows October’s news that the merch company Custom Personalization Solutions is to be purchased in a $ 6 million transaction.
Other LiveXLive acquisitions include Slacker Radio, Podcast One, Modern Drummer, EDM promoter React Presents and Wantickets.
“Gramophone Media is another outstanding addition to the complementary business areas of LiveXLive.”
Robert Ellin, LiveXLive
Robert Ellin, Chairman and CEO of LiveXLive added, “Gramophone Media is another great addition to LiveXLive’s complementary businesses.
“As an artist-first platform, LiveXLive continues to bring together synergetic companies as well as seasoned professionals who are able to support and work with artists in attracting superfans, long-term franchises in audio music, podcasting / vodcasting, linear OTT channels and building NFTs, merchandise, PPV and live streaming. “
“Together we can really upgrade all LiveXLive offers and bring new artists to the platform.”
Eshy Gazit, Grammophon Media
Eshy Gazit added, “We are very excited to partner with LiveXLive to support the platform and its associated artists with all-encompassing PR services and development.
“The foundation of Gramophone Media is to support musicians of all levels in order to gain notoriety and credibility.
“Together we can upgrade all LiveXLive offers and bring new artists to the platform.”Music business worldwide