As face-to-face communication became impossible during the pandemic, email and other digital marketing strategies became even more important for brands. Actually, Hubspot Recently reported that 78% of marketers saw an increase in Email engagement over the past year.
The economic crisis triggered by Covid-19 also led to significant budget cuts, and for 40% of marketers Let’s say those cuts included email – doing more with less became a requirement for all of us, and marketers were no exception.
The pandemic isn’t over yet, but it has hit the landscape of. already changed irrevocably Email Marketing. Since understanding the state of the country is essential to strategizing and tackling challenges, we wanted to provide you with some relevant statistics for the changing industry.
Email Marketing Statistics Planning for 2022
1. By 2022 about 347 billion emails Sent every day.
That’s an increase of nearly 294 billion in 2019. While teams in other areas may be scaling back, email is a form of Sales contact, Customer support and Lead nurturing only increases.
2. About 4 billion people Use email – and that number is growing.
By 2024 it should be 4.5 billion. Email marketing is so effective because it is a direct line to engaged prospects. And as more and more people use email over time, it opens up more opportunities for businesses to network.
3. Two thirds of the subscribers Want to receive branded emails at least once a week.
People like receiving emails, but we can bet they like it, even more if they do Emails are personalized and responded to their needs.
4. 35% of marketers turn to customers Three to five times a week.
Email marketing frequency is all about finding that happy balance. You don’t want to send too many emails to your subscribers because you could risk annoying them until they hit the “unsubscribe” button. If you’re not sure what your frequency sweet spot is, try doing a survey on yours Welcome emails to new subscribers and ask how often they’d like to hear from you.
5. 59% of B2B marketers Let’s say that email marketing is the most effective channel for generating income.
When it comes to Increase in customer acquisition and Customer loyalty, there are innumerable email marketing strategies out there. It’s helpful to have Email Marketing Software to help you set up email triggers so you can take advantage of lead behavior and strike when the iron is hot.
6. Tuesday and Thursday are the best days to send email.
Tuesday wins the most important day of the week for the engagement, but Thursday is just second. We recommend avoiding Mondays as people usually catch up on the weekend and your emails are likely to get buried. We also recommend avoiding Fridays as people tend to take Fridays off for vacation time.
7. Personalization improves results.
In one opinion poll, 88% of respondents said they look more positive on emails that feel written to them personally. That also makes total sense. How likely is it that you will buy a product you need compared to one you have never heard of? Personalized emails are a way for marketers to let you know that they can read your mind and know exactly what you’re looking for.
8. Segmentation increases click rates by 50%.
According to DMA, Email segmentation can lead to one 760% increase in revenue. If your Emails are not converted, it could be that you are sending the exact same email to all of your subscribers instead of segmenting by lead qualifiers.
9. Welcome emails still lead the way in open rates.
With a full 82% average open ratewho have favourited the welcome email is king of engagement, always The opening rates quadruple and the click rates tenfold from others Email types.
10. 31% of B2B marketing experts consider email newsletters as the best way to nurture leads.
And 87% list email as one of their top free organic sales channels.
11. Almost 55% of the world’s internet traffic takes place on non-tablet based mobile devices.
That is, if your emails aren’t optimized for mobile devices – and almost 20% of the campaigns don’t – you will miss a lot of views.
12th 59% of Millennials and 67% of Gen Z. First and foremost, check email on their phones.
Mobile optimization is especially important for younger populations. And since these younger audiences are quickly becoming the leading buyer groups, you should meet them where they engage.
13. Email is considered the most personal method of brand communication by 74% of baby boomers, 72% of Generation X, 64% of Millennials and 60% of Generation Z users.
We like these numbers! Nothing beats email marketing when you are trying to really reach out and talk to your subscribers.
14. Autoresponder emails have a huge impact 98% open rate, with a click rate of 37%.
Automation is generally very successful, therefore round 85% of marketers use email marketing software to automate campaigns.
15. A / B testing can increase your email marketing ROI. raise up to 37%.
Brands that take the time to A / B test their emails see a huge increase in their ROI. So if you’re looking for a quick boost, go for it A / B tests an integral part of your email marketing strategy. Aside from increasing your ROI, it’s also a great way to try out new features like live content, interactive elements, and dark mode and see how they work.
You must have heard that already Email marketing has an exceptional ROI from $ 42 per dollar spent – This statistic is from 2019 and has not been updated yet, but we bet the value of email marketing has only increased.
In the post-pandemic world (which we hope to live in soon), leveraging this value means optimizing for mobile devices, sending messages at the right rate, and segmenting by demographics to appeal to the right audiences. We hope these stats help you with your strategy for the next year and remind you to never get complacent about your email marketing.