eight TikTok Concepts for Engagement


In “11 TikTok Video Ideas for Retailers” I offered ideas for product advertising. But there are also other ways to attract and win potential customers for TikTok.

Here are eight TikTok engagement ideas for all types of businesses.

TikTok ideas for engagement

Re-enact dialogue. Lip sync videos are often at the top of the trending and “For You” pages (TikTok’s version of a bespoke “find out” page).

To do this, take an original sound, which can be dialogues from movies or TV shows, but which are often created by independent writers. Anything you record on TikTok can be used as the original sound by someone else on the platform.

Once you find an original sound to use, just sync it with your lips and apply your own unique spin.

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Record a voice over. A voice-over is a narration by an outside speaker who was not involved in the original production. Voice over enables clear and precise audio playback. Write a script for the video you want to post, then quickly record your voice. This is a trend because developers can put so much detail into what they want to share.

Here, too, recording a voiceover in TikTok leads to an original sound.

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Create a time lapse. A time-lapse video can show the entire process of creating your product or service. This works well with smaller items that can be filmed in one sitting, e.g. B. Cooking, painting or handicrafts. Record your crafting, speed up, and post!

In the video below, we can see an accelerated shot of artist @artofpoints painting a mandala on a heart-shaped stone.

This time-lapse video from @artofpoints shows painting on a stone.

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Show a before and after. Show your audience how far you’ve come. Uncovering your vulnerable side helps connect with prospects and shows how much effort you have put into yourself and your company. Before-and-after videos on TikTok range from personal videos like “lighting up” your previous look, setting up your home or office, to a product like it was in the first iteration versus what you’re selling today.

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Make a calming video. Good news: soothing videos are in on TikTok. Most have satisfying, crisp sounds instead of grabbing attention or selling.

Screenshot of a video by @ jessicalong2312 stirring small stones with a spoon

This video by @ jessicalong2312 focuses on sounds and visual colors.

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Or a satisfaction video. Similar to the calming videos, satisfaction videos focus on how “satisfactory” the images are. The following example from @softcookiessarona has more than 14 million views and shows how the soft biscuit maker creates the perfect crepe.

Screenshot of a TikTok user making a crepe out of soft cookie dough.

TikTok user @softcookiessarona shows a satisfactory way to make a perfect crêpe.

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Respond to a video. While browsing TikTok, save videos that you find interesting or even controversial and then respond. In the example below, a dermatologist reacts to a video by Hank Green, a popular YouTube vlogger, about sunscreen. The dermatologist uses the opportunity to demonstrate her professional competence and at the same time create commitment.

Screenshot of a video of a dermatologist responding to another video on sun protection.

Dermatologist @skinbydrazi reacts to a video about sunscreen from a popular YouTuber.

Similarly, try “Duet” named after the TikTok “Duet” feature. Then the audience sees two TikTok videos side by side and sees them both as one. In the example below, a TikTok user is duetting a video that plays along with the original creator.

Screenshot of a

“Dueting” is when the audience sees two TikTok videos side by side and sees them as one. This example is from @atlantavoiceoverstudio (right).

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Title news in your industry. Has a celebrity used your product or something similar? Have you introduced a new feature or technology to your products? If it can be written about, then you can make a short video on the same subject.

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