Ecommerce Product Releases: June 15, 2021


Here is a list of mid-June product releases and updates from companies providing services to online retailers. There are updates on Pay Later Financing, Social Commerce, B2B Solutions, Affiliate Marketing, Fraud Prevention, and Sales Tax.

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E-commerce product releases

Shopify introduces Shop Pay rates. Shopify introduced Shop Pay Installments, a Buy Now, Pay Later service for Shopify merchants. Shop Pay Raten is operated exclusively by Affirm and is now available to all US merchants and is automatically activated for new merchants when they activate Shopify Payments and Shop Pay. With Shop Pay installments, merchants can offer a quick and easy checkout experience via Shop Pay, and merchants retain a central overview of performance.

Shopify blog announcing the introduction of Shop Pay installments

Swiftly Systems and Juniper Networks are partnering to accelerate the digital growth of brick and mortar retail. Swiftly Systems, a provider of retail media networks, and Juniper Networks, a manufacturer of network hardware and software, have announced a partnership to combine the digital capabilities of brick-and-mortar retail with the technologies of both companies. This combined solution will enable retailers to engage with shoppers using Juniper’s Mist AI wireless location technology and Swiftly’s retail media platform for advertising.

Pinterest introduces shopping list and expands shopping functions and dealer tools. Pinterest introduced the Grocery List, a method that allows pinners to automatically save their Product Pins in one place so they can more easily come back and buy the items when they’re ready to buy. Pinners are also notified of great deals on products they have saved with price reduction notifications. Shopping List is initially available in the US and UK and will be arriving in Australia, Canada, France and Germany later this year. Pinterest is also expanding its range of merchant tools with the introduction of (i) the Verified Merchant Program in the UK, Australia, Canada, France and Germany, (ii) a shop tab on the profile, and (iii) product labeling in Australia, Canada, France and Germany.

Screenshot of the Pinterest newsroom page on two smartphone screens

Pinterest Newsroom announces new ways to shop on the platform.

The Messenger API for Instagram is open to all developers. Facebook has opened the Messenger API for Instagram to all developers. Organizations can now incorporate Instagram messaging into their preferred applications and workflows, helping create conversations that increase customer satisfaction and sales. The Messenger API for Instagram will be available to all developers who want to start building on the platform. For business accounts on Instagram that want access to the Messenger API, Facebook will gradually introduce access.

BigCommerce introduces the B2B edition for corporate merchants. BigCommerce announced the global launch of the B2B Edition, which improves the sales experience for B2B corporate merchants. The B2B Edition offers an extended suite of B2B functionalities through an exclusive partner integration of BundleB2B and BigCommerce Enterprise. The result is helping merchants to better simplify online operations and provide customers with seamless transactions and self-service capabilities. BigCommerce Enterprise offers B2B sales capabilities for businesses and seamless integration with point-of-sale and ERP platforms. The B2B Edition extends these functionalities to streamline onboarding, support and contract services in one package with a single contact person.

Home: BigCommerce B2B Edition

BigCommerce B2B Edition

Wix introduces point-of-sale functions. Wix, a software-as-a-service web builder platform, has announced the launch of Wix POS services. Wix business owners can now accept secure, in-person payments for goods and services in-store, online and on the go, so they can manage sales, inventory and data right from the Wix platform. Wix POS is fully integrated with a user’s Wix account and syncs inventory, orders, fulfillment, CRM, analytics, data and reports. Wix business owners can choose from a variety of point-of-sale hardware kits.

Instagram introduces affiliate and shop functions. Instagram offers new ways to help YouTubers monetize their digital endeavors. Selected creators can now tag products from the brands they work with or use stores for their own product line. In the coming months, Instagram will be testing a native affiliate tool that will allow creators to discover new products available at checkout, share them with their followers, and earn commissions on purchases – all within the Instagram app. When they come across an affiliate post from a creator that contains a flagged product, visitors see “Eligible for Commission” at the top of the post. So it is clear that your purchases support this creator.

American Express is making online fraud prevention services available to more merchants. American Express has announced that it is working with other online fraud prevention companies to stop fraud involving nonexistent cards and make online shopping safer for its merchants and cardholders. American Express’ Enhanced Authorization, the fraud detection service, is now integrated with Accertify’s fraud and abuse protection platform, Microsoft’s Dynamics 365 Fraud Protection and Riskified’s fraud management platform via an API. Further integrations are planned over time. Merchants can also share extended transaction details directly with American Express within the authorization request or via the Enhanced Authorization API.

American Express homepage with extended authorization service

American Express Extended Authorization

Tradeswell Announces Criteo Integration to Increase Brand Presence in Retail Media Marketplaces. To help ecommerce brands reach and convert consumers through sponsored product ads, Tradeswell, an ecommerce optimization platform, announced an integration with Criteo’s retail media service. The integration enables brands to monitor, manage and optimize their advertising spending on all marketplaces in a unified environment.

Stripe introduces Stripe Tax. After acquiring TaxJar earlier this year, Stripe introduced Stripe Tax, which automates the calculation and collection of sales tax, sales tax, and goods and services tax for transactions made through Stripe’s platform. Businesses can enable Stripe Tax by adding a single line of code to their website. Stripe Tax determines the exact location of your customer and calculates and collects the correct tax amount.

Etsy is buying the Depop social app to attract Generation Z buyers. Etsy acquires Depop, a social shopping app for Generation Z buyers (approximately 15 to 30 years old). Depop is combined like eBay and Instagram and offers users the opportunity to buy and sell second-hand items such as vintage clothing, collector’s sneakers or accessories. “Depop is a vibrant, two-way marketplace with a passionate community, a highly diverse range of unique items and the potential to scale even further,” said Etsy CEO Josh Silverman in a statement on Wednesday. The purchase price is $ 1.6 billion.

Home of Depop


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