Easy methods to Harness Fb Video Advertisements to Develop Your Electronic mail Record
Email Marketing is one of the most effective digital marketing strategies that small businesses can use to grow and maintain their customer list. It’s a conversion-rich strategy for keeping your customers informed about your business and developing a better relationship with them.
Email marketing also promises a lucrative return on investment – It is estimated that for every dollar spent on email marketing, The average return is $ 42. It’s also the third most popular content distribution channel. Ranking immediately afterwards Social media and corporate websites.
However during Get started with an email list is a challenge indeed, growing the email list is a bigger problem for many. Placing your hopes on signup forms or organic traffic to your website alone may not be enough Build a solid email list.
Additionally, when you rely entirely on social media to get more people to discover your business, you are faced with an unpredictable algorithm to determine the fate of your content and the number of people who view it.
That is why you need an effective strategy that will increase your subscribers, and harness the power of Facebook Video ads can help.
Let’s take a closer look at Facebook video ads as one of the most effective ways to grow your email list and create eye-catching ads.
Why do Facebook video ads make it easier to get more subscribers?
Facebook video ads are paid ad placements Here, a video is displayed at predetermined locations on a viewer’s Facebook page. They’re an effective way to get more email addresses thanks to laser-focused targeting that helps get you noticed the right audience.
At least 71 percent of the audience rely on Facebook video ads because they are incredibly relevant to what they are looking for. If your business or brand shows on the ad within the first three seconds, Facebook video ads can also increase brand recall 23 percent.
Videos are a powerful tool for Audience engagement You can condense and deliver a long message in a short amount of time. Compared to static images, emotions trigger an emotional reaction in the viewer that immediately prompts him to act. In addition, video content is much more attractive to most viewers.
With a average engagement rate of 6.13 percentFacebook video ads, which are much taller than any other content format on the platforms, are a great addition for you Email Marketing Strategy to get more registrations. These ads also allow users to sign up for your email list without ending the video. This makes the process efficient and hassle-free.
The retargeting options offered by Facebook also make Facebook video ads an important factor in adding to your email list. You can reach your warm leads by retargeting customers who have shown interest in your product but haven’t completed the call to action. By showing them your Facebook video ads, you can convince more people to sign up to receive your emails.
You can also outperform your competition by reaching out to the same kind of audience, which are prospects from a similar demographic as your existing customers. You can fill in the current demographics information to find the audience, target them with Facebook video ads, and get additional email signups in the process.
Take, for example, the Facebook video ads from wearable tech company Unit 1. They used video ads featuring skiing to engage and receive the same audience 4,700 leads in 14 daysand posted a double return on ad spend.
Hot Tips for Creating the Best Facebook Video Ads to expand your subscriber list
Not all video ads produce the same results. Using the right video marketing techniques can go a long way in building your email list. Here are some helpful tips to get you started:
1. Opt for the lead magnet
Lead magnets are an important part of any video marketing strategy. Guiding magnets are when marketers offer the target audience an incentive in return for their email address or other contact information.
Lead magnets can come in various forms; a free e-book, a checklist, a White paperor even a voucher. The video ad itself can be a guiding magnet that promises a little more once the viewer signs in to receive emails from you.
For example, you own a cooking studio that teaches gluten-free recipes. Your video ad can feature the recipe of one of your favorite dishes and allow the audience to sign up to receive more recipes by email each week.
The video ad offers a free trial subscription to gluten-free baked goods on the doorstep in return for email registrations. Offering something of value can drive the customer in the right direction, a.ka. to provide your email address. Once you have that, you can cultivate the relationship to increase conversions.
2. Keep your video ads short
Thanks to ever decreasing attention spans, uploading extremely long video ads can be a huge gamble. In contrast, shorter ads can have a better impact and motivate audiences. For this reason, you should always try to keep your video ads under three minutes for the best results. You can also use Facebook advertisers These provide a number of pre-built templates for creating instant Facebook video ads of reasonable duration.
3. Don’t worry too much about the sound effects
Visual elements are much more powerful than audio. 85 percent of viewers watch videos without turning on the sound. Focus on adding more graphics and appropriate subtitles so your ads are inclusive. The bottom line is that the ad should convey your message seamlessly and get the audience to take the action they want.
4. Try native placements and mobile-friendly formats
No one will find your page organically and view the ads uploaded to it. Because of this, placing the Facebook video ads right on the feed can increase your chances of getting noticed by your ideal audience.
The majority of your target audience also logs into Facebook on their mobile devices. Video editing techniques can help you create advertisements mobile friendly and choose the right format.
No need to allocate a separate budget for editing Facebook video ads. You can use this online for free Video editor to create stunning ads that your customers will fall in love with.
5. Link the video ad to your landing page
You can also link the video ad to a suitable landing page and add a CTA to provide their email addresses. The landing page should highlight the offer or lead magnet to force the audience to sign up. You can think of it too Design landing pages for segmented email lists for lead nurture campaigns.
The central theses
Email Marketing is here to stay! If you develop the right video marketing strategy with a special focus on Facebook video ads, you can get more subscriptions to your email list incredibly easily.
Don’t leave video ad performance to fate – follow best practices for creating high performing video ads to add new subscribers to your email list. With the right video editing techniques, you can get one step closer to eye-catching gold.
Stewart Barrett is an agile, results-driven, data-driven digital strategist with over 15 years of experience designing, building, and marketing web and mobile platforms. At Clipchamp Video Editor, he supports the mission of helping everyone create great video content with ease.