Dan Goldberg joins sports activities attire model Fanatics as SVP, Music and Leisure Improvement


Dan Goldberg is SVP, Music and Entertainment Development, at the sportswear brand Fanatics.

Goldberg is a former managing director of Warner Music Group who left the company in June after 12 years.

As Music Merchandising, Marketing, E-Commerce and Strategy Executive, Goldberg was most recently SVP of Artist Services at the Warner Music Group.

At Warner, Goldberg oversaw the global business strategy and operations of the Warner Music Group’s e-commerce, tour merchandising, VIP experiences, ticketing and fan club businesses.

Goldberg joined Fanatics last week and is tasked with identifying strategic partners.

Currently, Fanatics has ties to a number of major US sports leagues including the NHL, NBA, MLB, NFL, and more.

Fanatics says it is now looking to leverage its vertical trading model and on-demand manufacturing capabilities to grow the business in new areas like music and entertainment.

Goldberg will lead the company’s entry into these new industries.

“Turning artists into brands and serving their core fans superbly has long been my passion.”

Dan Goldberg

In a LinkedIn post, Dan Goldberg said, “After 12 years building the most passionate and innovative global merchandising, experience, and e-commerce team in the music business, I made the tough decision of having an incredible opportunity at Fanatics, Inc., the world’s leading provider of licensed sporting goods to build a new merchandising industry for music and entertainment.

“Branding artists and serving their core fans well has been my passion for a long time, and I’m excited to leverage Fanatics’ world-class trading capabilities, over 80 million reachable consumers, real-time access to actionable data, and engagement in general Enhance the fan experience to unlock incredible opportunities in the music and entertainment industry.

“I’m grateful to Gary, Doug, and Michael for the opportunity. Let’s rock!”Music business worldwide

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