Clubhouse Chats Have been As quickly as Excessive Secret. Now It Wishes Them To Be Recorded—And Shared
The Clubhouse app is displayed in the Apple App Store on an iPhone screen.
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In the beginning it was unofficially the most official rule in the clubhouse: What was discussed in the clubhouse stayed in the clubhouse.
The social network audio now wants to change this decree significantly. Two new functions of the app should make it easier to share audio from chats taking place there: There is the clips function, in which someone leading a discussion can record a 30-second soundbite and share it in other parts of the Internet, and playback Function in which a user can record the entire conversation and then also share it. “When no one can share anything, all of these amazing moments are gone forever,” said Paul Davison, Co-Founder and CEO of Clubhouse.
When the clubhouse started last year, it was invite-only, and its enclosed nature helped encourage its early growth. It provided an exclusive place to meet and attract tech and media elites – a safe place where VIPs from the quarantine of their home could mingle while they could rest assured that their words were safe in the app’s digital fortress stayed. And they weren’t happy when something broke the dynamics. In one case, a recording of Silicon Valley Heavys – including executives from Andreessen Horowitz, Clubhouse’s chief investor – was publicly leaked, causing an outcry by these elites in Clubhouse and other social networks over the violation of good manners and decency.
These new features, clips and replay, are not intended to appeal to these first-time users. They are designed to arouse the interest of the general public and encourage them to download and use the app: to attract new users. (One point from Davison: only the people who are talking can turn these recordings on or off, and once activated, it will be clearly marked in the app. It is against Clubhouse’s terms of service to have a conversation without someone’s permission another person.)
It synchronizes with something as basic as Newton’s thinking about gravity: a law of divisibility. If a new app wants to expand rapidly – like Clubhouse does – it has to be easy to distribute content from the app across parts of the internet, and that can’t happen unless there are things like clips and replay. TikTok, for example, understood this almost from the start and makes it possible to simply download videos that have been published in its app and then simply distribute them on other networks such as Instagram or Twitter or via text messages.
Another new function has the same purpose: a search tool for finding conversations in the app. Up until now it has been difficult to find your way around the clubhouse. Finding a discussion on a topic was sometimes just the result of luck. If these chats are easy to find, the more likely a conversation will be shared.