Chris Gobalakrishna and Jonathan Serbin have been named co-presidents of Warner Music Asia.
Both will be based in Hong Kong and report to Simon Robson, President, International, Recorded Music, Warner Music Group.
The company says that Gobalakrishna and Serbin have already played “pivotal” roles in Warner’s regional operations since Robson, who was President of Warner Music Asia between 2015 and 2020, returned to London to take on his current role.
The two appointments come as Warner Music continues to expand its presence in Asia.
In 2014 it acquired the catalogs from Gold Typhoon and ISS, expanded to Vietnam in 2020, launched new labels such as the dance imprint Whet Records (2021) and the hip-hop label Asiatic (2021), introduced ADA, its independent artist and label Services Arm in 2020 and expanded its domestic rosters in key markets.
Gobalakrishna joined Warner Music Asia in 2020 as SVP, Finance and Operations and played a central role as part of the senior management team.
He began his career with BMG in 1994 and became Vice President of Finance for BMG International over the next decade.
In 2012, Gobalakrishna became CFO, Digital, Enterprises, Research, Marketing, Events and Social Media at Univision Communications before working in senior finance positions at a number of private equity-funded companies including Workstride, Beachbody and Tone It Up.
Serbin also joined Warner Music Asia in 2020, becoming CEO of Greater China and Head of Strategic Investment.
He joined the company from Billboard, where he served as Head of Asia and launched the brand in China, Indonesia, the Philippines, Thailand and Vietnam.
Warner Music says Gobalakrishna and Serbin will accelerate their strategy in the region in the coming years.
According to the IFPI’s Global Music Report 2021, the region is Asia grew 9.5% while digital sales exceeded 50% of total sales in the region.
“We need to keep innovating to ensure that Warner Music is the first choice for artists with global ambitions.”
Chris Gobalakrishna said, “I am honored to be working with Jonathan to lead our Asian business.
“Asia is such a dynamic region with dramatic growth prospects that it is also driving the latest technology developments in music streaming and the wider ecosystem.
“We need to keep innovating to make sure Warner Music is the first choice for artists with global ambitions.
“We are constantly striving to better monetize the enormous music consumption in all its forms in the entire region for the benefit of our artists.”
“Chris and I are determined to give a launch pad to all of the great artists who are popping up from all corners of Asia.”
Jonathan Serbin added, “Chris and I are determined to give all the great artists from every corner of Asia a launch pad to take their rightful place on the global stage.
“From hip-hop to dance, rock to pop – Asian artists are redefining genres and connecting with audiences like never before.
“The whole world is awakening to the enormous level of talent in this region and in the next few years Asian artists will become more and more influential and successful on the world stage.
“We want Warner Music to lead this revolution.”
“Chris and Jonathan are tremendously talented and experienced leaders.”
Simon Robson added, “Chris and Jonathan are extremely talented and experienced leaders who have enjoyed great success at Warner Music Asia.
“Jonathan has spent nearly 20 years in mainland China building and running entertainment and music companies with influence across Asia, while Chris has over two decades of commercial COO and CFO experience in a variety of sectors.
“Their skills complement each other perfectly and make for an impressive partnership that will be of great benefit to the success of Warner Music’s national and international artists in Asia and beyond.”Music business worldwide