China criticizes NBC Common for ‘incomplete map’ throughout Olympics

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Opening ceremony at the Olympic Stadium in Tokyo, Japan on July 24th, 2021. The Olympic flame burns the Olympic and Japanese flags next to it.

Michael Kappeler | picture Alliance via Getty Images

China criticized NBC Universal for showing an “incomplete map” of the country in its broadcast of the Tokyo Olympics opening ceremony after a map displayed during the arrival of Chinese athletes showed neither Taiwan nor the South China Sea.

The Chinese Consulate in New York said in a post on its official Weibo social media platform on Saturday that the ad “offends the dignity and emotions of the Chinese people.”

NBC Universal, the parent company of NBC News, which owns the US broadcast rights to the Olympic Games, had not commented at the time of publication.

The Chinese consulate did not state why it objected to the card, but said, “We urge NBC to recognize the seriousness of this problem and take action to correct the error.”

China’s state-controlled newspaper Global Times also criticized the Olympic broadcast and the display of the card.

Maps’ references to self-governing Taiwan and the controversial South China Sea have sparked controversy in recent years.

Two years ago, US retailer Gap Inc apologized for selling a t-shirt with a fake China card. A picture posted on social media revealed that the shirt did not contain either Taiwan Island or the South China Sea.

Disclosure: CNBC parent NBCUniversal owns NBC Sports and NBC Olympics. NBC Olympics holds the U.S. broadcast rights to all Summer and Winter Games through 2032.

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