Social Media Marketing

TikTok has started a new pitch for marketing spend by promoting what is known as "CommunityToks," which aims to highlight the platform's ability to facilitate and encourage community engagement on specific topics and niches. As detailed…

How many hashtags should you add to your Instagram posts to maximize engagement? The advice varies - previous studies have shown that less is better, while Instagram itself says you areYou should try adding 3 to 5 highly relevant hashtags…

Facebook announced an update to its social ad policy that will substantially reduce the rigor of its social eligibility criteria to ensure more ads can be served without the “paid by” disclaimer. In summary, following the 2016 US…

Are you familiar with those futuristic translation devices they have in science fiction films that allow characters from completely different universes to converse in real time without the need for any prior knowledge of the local…

What works on TikTok and what elements should you focus on in your TikTok content approach? The best answer is organic content as TikTok users are more responsive to ads and campaigns that match the presentation styles and formats of the…

If you want to maximize your approach to TikTok marketing, this might be worth a look. Today TikTok launched a new series of content called "The Roundup" which aims to some of the most interesting and successful brand campaigns in the app.…

Users across the country face direct threats from lawmakers, and this is especially true for ... the local level. getty Arizona Republican MP Paul Gosar came under fire Tuesday after posting an altered animated video on…

Instagram is testing a new user wellbeing option called "Take a Break," which allows users to set reminders to take some time off the app after a certain amount of activity - either 10, 20, or 30 minutes. Here is an overview of the…

Climate activists brought an iceberg outside the United States Capitol to protest Facebook ... Role in promoting climate misinformation. (Photo by Yasin Ozturk / Anadolu Agency via Getty Images) Anadolu Agency via Getty…

To intensify its efforts to combat the spread of misinformation about climate change on its platforms, Facebook also conducted a new study in collaboration with the Yale Climate Change Communication Programto get a better feel for people's…