BTS to go away Sony Music’s Columbia, confirms HYBE: ‘We sit up for our new chapter in partnership with Common.’
K-pop superstars BTS have signed a new deal with Universal Music Group / Interscope for sales and marketing in the US and other regions.
The new contract means that the band, who are under contract with HYBE’s own label BigHit Music in Korea, will end their contract with Columbia Records and Sony Music’s distribution partner The Orchard.
In an official statement delivered to MBW today (Oct. 22), a HYBE spokesperson said the deal is part of an “ongoing effort to expand the strategic partnership” with Universal Music Group, announced in February.
Billboard first covered the news of BTS’s exit from Columbia and, citing sources, said the deal was “the result of years of effort” by UMG Chairman and CEO Sir Lucian Grainge and Interscope CEO John Janick.
In February, Sir Lucian Grainge named Big Hit “one of the world’s most innovative music entertainment companies that has achieved phenomenal global success by showing that great music can transcend linguistic and cultural differences”.
Bang Si-Hyuk, then Chairman and CEO of Big Hit Entertainment, added at the time that “UMG’s influence” [and] The expertise gathered on the world music market, coupled with the groundbreaking ideas and innovations of Big Hit Entertainment, will enable previously unimaginable achievements. “
The following month (March), Big Hit Entertainment was officially renamed HYBE, and in July Bang Si-hyuk stepped down as CEO as part of a major reorganization of the company’s leadership.
According to Variety, BTS ‘deal with Orchard was based on a “month-to-month” contract, with the new UMG deal going into effect on December 1st.
Two of the group’s biggest hits, the English-language singles Dynamite and Butter, hit Columbia in the US, with the latter track on the platform on Friday the 21st for the first 24 hours.
That record was broken on Friday October 15th by Adele’s new single Easy on Me.
Butter was co-written and co-produced by Columbia Records Chairman and CEO Ron Perry.
The latest single from BTS is My Universe, produced by Max Martin, a collaboration with Coldplay (Parlophone / Atlantic), which ranked # 1 in the US earlier this month.
“While we treasure our time at Sony (Columbia / Orchard) and will forever be grateful for everything they have done and will continue to do, we look forward to our new chapter in partnership with Universal.”
In a statement sent to MBW today, a HYBE spokesperson said, “We have decided to sign a new contract with Universal Music Group / Interscope for sales and marketing in the US and other regions.
“We are continuously striving to expand the strategic partnership with you that we announced last February.
“While we treasure our time at Sony (Columbia / Orchard) and will forever be grateful for everything they have done and will continue to do, we look forward to our new chapter in partnership with Universal.”Music business worldwide